QUESTIONS AND CORRECT ANSWERS
Dave's roommates call him a "moocher," a "parasite," and a "leech." These names suggest that
Dave - Correct answers✔violates the norm of reciprocity.
According to the self-validation hypothesis, under what circumstances can greater source
credibility, which might prompt recipients of a message to be more confident, lead to less
persuasion? - Correct answers✔when arguments are weak
Bradley narrowly escapes a head-on collision while driving from home. Once he arrives, he turns
on the television and sees a political ad for the challenger in the local mayoral race, which
focuses on how the challenger will change city policies if elected. According to research on
terror management, how will he evaluate this ad? - Correct answers✔He will reject the candidate
more emphatically.
Molly knows the history of her home city of Philadelphia. There are three landmarks downtown
that she always shows to friends who visit. This knowledge of Philadelphia is the ________
component of her attitude toward her city. - Correct answers✔cognitive
"Tight" cultures differ from "loose" cultures in that they - Correct answers✔have strong norms
about how people should behave.
Recall that Muzafer Sherif (1936) showed participants a point of light in a completely darkened
room and participants were asked to judge the light's movement. The results from this study
suggest that people - Correct answers✔often change their own judgments in accordance with
others' judgments.
A prison warden has instructed his prison guards to hose down the prisoners with icy cold water
as punishment, despite the fact that this is likely illegal. When one of the guards protests, the
warden informs the guards that he himself will take personal responsibility for any negative
, consequences. This will make the guards more likely to obey because it - Correct
answers✔reduces the guards' stress about what they are doing.
How have norm-based approaches been used to curb binge drinking on college campuses? What
explains the effectiveness of these approaches? - Correct answers✔By giving college students
accurate information about social norms in the aspect of social drinking/binge drinking, it has
been proven effective in decreasing drinking behaviors. It is widely believed by students that
drinking is more accepted than it truly is, which is pluralistic ignorance. This belief can cause
students to drink more than they be comfortable with in order to gain social approval and/or
avoid social disapproval from their peers. When students are informed that drinking social norms
are actually less favorable than they assumed, then the pressure to drink is reduced.
You are asked to design an antismoking pamphlet. You decide to put a frightening photograph of
a lung-cancer victim on the cover. According to Howard Leventhal and his colleagues' (1967)
research, your message will be more likely to reduce smoking if you also provide - Correct
answers✔suggestions for how to quit smoking.
What are self-affirmations and how can they be used to ward off cognitive dissonance? - Correct
answers✔Self-affirmations are attempts to reflect on one's positive qualities and core personal
values in order to increase performance under stress, activate the brains reward circuitry, and a
variety of other benefits. Inconsistencies between attitudes and behaviors are likely to produce
cognitive dissonance. This can occur specifically when the inconsistency implicates a person's
core self or values. In stead of feeling better about oneself by changing attitudes in order to be
consistent with behavior, one can engage in self-affirmation which should restore self-esteem
and bypass the need for dissonance-reduction tactics.
Which of the following advertising strategies BEST illustrates an attempt to persuade people
through the central route? - Correct answers✔Research is presented demonstrating that a
particular moisturizing lotion is more effective than other products.
Janet has a minority opinion about dorm curfew and is afraid she will feel pressured to conform
to the majority opinion at an upcoming dorm meeting. To resist conformity pressures, Janet
should - Correct answers✔bring an ally to the meeting.