Marketing Applications Exam 2025
With 100% Correct Answers
When customers have low involvement with a product and there is little difference among
brands, what type of buying behavior are they exhibiting? A Habitual B Variety C Complex D
Basic - CORRECT ANSWER✔✔A. Habitual
Complex buying behavior is most likely involved when the customer is purchasing which items?
A
Cars
B
Meals
C
Socks
D
Gasoline - CORRECT ANSWER✔✔A. Cars
Morgan Health Supply Company wants to expand its product line this year. It uses its budget
surplus to invest in new products rather than to remodel its offices. This is an example of which
positive action?
A
Provide excellent customer service
B
Align strategies and activities with goals
C
Demonstrate corporate responsibility
,D
Utilize touch points to reinforce company image - CORRECT ANSWER✔✔B. Allign strategies and
activities with goals
An energy company has misrepresented its financial status on its latest accounting reports. This
is an example of which negative action?
A
Failing to provide what customers want
B
Not keeping promises
C
Responding inappropriately to crises
D
Acting unethically - CORRECT ANSWER✔✔D
Acting unethically
Positive and negative results can often be directly related to which factors about a company?
A
Its taxes
B
Its actions
C
Is customers
D
Its locations - CORRECT ANSWER✔✔B
Its actions
,Customers are more likely to spend a lot of time evaluating several options before buying a
product during which situation?
A
When the product is perishable
B
When the product is expensive
C
When the need is immediate
D
When brand insistence is a factor - CORRECT ANSWER✔✔B
When the product is expensive
What type of buying behavior includes low customer involvement, significant brand awareness,
and a desire for change?
A
Status-oriented
B
Risk-taking
C
Variety-seeking
D
Brand-insisted - CORRECT ANSWER✔✔C
Variety-seeking
Motives, perception, attitude, lifestyle, personality, and abilities are which factors influencing
consumer behavior?
A
, Economic
B
Social
C
Political
D
Psychological - CORRECT ANSWER✔✔D
Psychological
Technological advances can help companies provide more customer service with fewer
employees, but why must the companies be careful?
A
Technology cannot provide 24-7 service.
B
Computers and telephones break down regularly.
C
Current employees may go on strike.
D
Customers may feel they are losing the human touch. - CORRECT ANSWER✔✔D
Customers may feel they are losing the human touch.
If a business lowers the price of a product for the purpose of taking business away from its
competitors, which action is often the result?
A
A decrease in cost
B
An increase in profit
With 100% Correct Answers
When customers have low involvement with a product and there is little difference among
brands, what type of buying behavior are they exhibiting? A Habitual B Variety C Complex D
Basic - CORRECT ANSWER✔✔A. Habitual
Complex buying behavior is most likely involved when the customer is purchasing which items?
A
Cars
B
Meals
C
Socks
D
Gasoline - CORRECT ANSWER✔✔A. Cars
Morgan Health Supply Company wants to expand its product line this year. It uses its budget
surplus to invest in new products rather than to remodel its offices. This is an example of which
positive action?
A
Provide excellent customer service
B
Align strategies and activities with goals
C
Demonstrate corporate responsibility
,D
Utilize touch points to reinforce company image - CORRECT ANSWER✔✔B. Allign strategies and
activities with goals
An energy company has misrepresented its financial status on its latest accounting reports. This
is an example of which negative action?
A
Failing to provide what customers want
B
Not keeping promises
C
Responding inappropriately to crises
D
Acting unethically - CORRECT ANSWER✔✔D
Acting unethically
Positive and negative results can often be directly related to which factors about a company?
A
Its taxes
B
Its actions
C
Is customers
D
Its locations - CORRECT ANSWER✔✔B
Its actions
,Customers are more likely to spend a lot of time evaluating several options before buying a
product during which situation?
A
When the product is perishable
B
When the product is expensive
C
When the need is immediate
D
When brand insistence is a factor - CORRECT ANSWER✔✔B
When the product is expensive
What type of buying behavior includes low customer involvement, significant brand awareness,
and a desire for change?
A
Status-oriented
B
Risk-taking
C
Variety-seeking
D
Brand-insisted - CORRECT ANSWER✔✔C
Variety-seeking
Motives, perception, attitude, lifestyle, personality, and abilities are which factors influencing
consumer behavior?
A
, Economic
B
Social
C
Political
D
Psychological - CORRECT ANSWER✔✔D
Psychological
Technological advances can help companies provide more customer service with fewer
employees, but why must the companies be careful?
A
Technology cannot provide 24-7 service.
B
Computers and telephones break down regularly.
C
Current employees may go on strike.
D
Customers may feel they are losing the human touch. - CORRECT ANSWER✔✔D
Customers may feel they are losing the human touch.
If a business lowers the price of a product for the purpose of taking business away from its
competitors, which action is often the result?
A
A decrease in cost
B
An increase in profit
