Marketing Exam Review With 100%
Correct Answers
Four P's - CORRECT ANSWER✔✔Product, Place, Promotion, Pricing
Exchange - CORRECT ANSWER✔✔Peope giving somthing to recieve something they'd rather
have. Marketing occurs even when denyed.
Market Management Philosophies - CORRECT ANSWER✔✔Production Orientation, Sales
Orientation, Market Orientation, Societal Marketing Orientation.
Production Orientation - CORRECT ANSWER✔✔Focuses on internal capabilities of the firm.
Sales Orientation - CORRECT ANSWER✔✔Focuses on aggressive sales techniques--belief high
sales result in high profits.
Market Orientation - CORRECT ANSWER✔✔Focuses on satisfying customer needs and wants
while meeting objectives.
Marketing Concept - CORRECT ANSWER✔✔Focuses on customers wants and satisfaction,
acheiving goals, and destroying competition.
Societal Marketing Orientation - CORRECT ANSWER✔✔Focuses on satisfying customer needs
and wants while enhancing individual and societal well-being.
Customer Satisfaction - CORRECT ANSWER✔✔The feeling that a product met or exceeded the
customers expectations.
, Relationship Marketing - CORRECT ANSWER✔✔Focuses on keeping and improving relationships
with current customers.
Empowerment - CORRECT ANSWER✔✔Solving customers problems on the spot.
Marketing - CORRECT ANSWER✔✔An organizational function and a set of processes for creating
comunicating and delivering value to customers and for managing customer relationships in
ways that benefit the organization and its stakeholders.
Customer Value - CORRECT ANSWER✔✔The relationship between benefits and the sacrifice
nesessary to obtain those benefits.
Teamwork - CORRECT ANSWER✔✔Collaborative efforts of people to accomplish common
objectives.
True - CORRECT ANSWER✔✔(True/False) A primary reason company's products fail is that
customers are not aware of the products or how it will satisfy their needs.
False - CORRECT ANSWER✔✔(True/False) Communication is a one-way process between the
sender and the receiver.
False - CORRECT ANSWER✔✔(True/False) The only role of promotion in marketing is to inform
the customer.
False - CORRECT ANSWER✔✔(True/False) Personal communication involves communicating
with a large number of people at the same time.
Correct Answers
Four P's - CORRECT ANSWER✔✔Product, Place, Promotion, Pricing
Exchange - CORRECT ANSWER✔✔Peope giving somthing to recieve something they'd rather
have. Marketing occurs even when denyed.
Market Management Philosophies - CORRECT ANSWER✔✔Production Orientation, Sales
Orientation, Market Orientation, Societal Marketing Orientation.
Production Orientation - CORRECT ANSWER✔✔Focuses on internal capabilities of the firm.
Sales Orientation - CORRECT ANSWER✔✔Focuses on aggressive sales techniques--belief high
sales result in high profits.
Market Orientation - CORRECT ANSWER✔✔Focuses on satisfying customer needs and wants
while meeting objectives.
Marketing Concept - CORRECT ANSWER✔✔Focuses on customers wants and satisfaction,
acheiving goals, and destroying competition.
Societal Marketing Orientation - CORRECT ANSWER✔✔Focuses on satisfying customer needs
and wants while enhancing individual and societal well-being.
Customer Satisfaction - CORRECT ANSWER✔✔The feeling that a product met or exceeded the
customers expectations.
, Relationship Marketing - CORRECT ANSWER✔✔Focuses on keeping and improving relationships
with current customers.
Empowerment - CORRECT ANSWER✔✔Solving customers problems on the spot.
Marketing - CORRECT ANSWER✔✔An organizational function and a set of processes for creating
comunicating and delivering value to customers and for managing customer relationships in
ways that benefit the organization and its stakeholders.
Customer Value - CORRECT ANSWER✔✔The relationship between benefits and the sacrifice
nesessary to obtain those benefits.
Teamwork - CORRECT ANSWER✔✔Collaborative efforts of people to accomplish common
objectives.
True - CORRECT ANSWER✔✔(True/False) A primary reason company's products fail is that
customers are not aware of the products or how it will satisfy their needs.
False - CORRECT ANSWER✔✔(True/False) Communication is a one-way process between the
sender and the receiver.
False - CORRECT ANSWER✔✔(True/False) The only role of promotion in marketing is to inform
the customer.
False - CORRECT ANSWER✔✔(True/False) Personal communication involves communicating
with a large number of people at the same time.
