Correct Answers
Which element of the marketing mix includes the distribution of products? - CORRECT
ANSWER✔✔Place
To be ethically effective, marketing plans must be- List characteristics - CORRECT
ANSWER✔✔Honest and truthful
A(n) __________is a document that communicates a marketing strategy for an offering -
CORRECT ANSWER✔✔market plan
_________________ are especially useful to marketers. - CORRECT ANSWER✔✔Age, income,
gender
What term is used to describe when a customer purchases a product with no planning or
forethought? - CORRECT ANSWER✔✔Impulse buying
What type of segmentation is the primary starting point for most marketers? - CORRECT
ANSWER✔✔Demographic
Which of the following is a skill that could advance career goals in global marketing? - CORRECT
ANSWER✔✔Ability to speak two or more languages
What is a useful way to empower customers? - CORRECT ANSWER✔✔Ask customers to
participate in product design.