Pathway Review of Concepts Practice
Test/Study Guide With 100% Correct
Answers
marketing - CORRECT ANSWER✔✔Marketing is a process of developing, promoting, pricing, and
distributing goods and services to customers in order to satisfy customer needs and wants
The following is most related to the marketing concept - CORRECT ANSWER✔✔Satisfy
Customers
Lowering _______ of goods through competition
________ customers about goods and services
Offering a _______ _______ of products and services - CORRECT ANSWER✔✔Prices, Informing,
wide variety
Obtaining the money needed to start and operate a business is a marketing function
known as ________________ - CORRECT ANSWER✔✔Financing
When Apple decides to improve features of the IPOD by developing a newer, more up-todate
version, they have conducted the marketing function known as __________ - CORRECT
ANSWER✔✔Product/Service Management
Six Flags Amusement Park wants to start offering more
games in the game area that will attract more teenagers. While at the park, you are asked to
complete a questionnaire about games you would like them to