Broadcast Video NOCTI Study Guide with Complete Solutions

Broadcast Video NOCTI Study Guide with Complete Solutions Production Assistant(PA) - Correct Answer An entry-level position. For many it is their first industry job. Talent - Correct Answer the name for anything performing or appearing in front of the camera. Technical Director - Correct Answer operates the SWITCHER during a studio production. The SWITCHER or Vision Mixer - Correct Answer is a device used to select between several different video sources and in some cases compositing video sources together to create special effects. Operated by the Technical Director. Bus - Correct Answer The main concept of a professional SWITCHER or vision mixer is the ___, basically a row of buttons with each button representing a video source. Videotape operator - Correct Answer If the recording device is tape, a _________ ________ will operate the record/playback option during the production. ARBITRON - Correct Answer a survey organization that keeps track of who's watching what and at what time. This information(who, what, and when) is added up to produce what are called ratings. Ratings - Correct Answer measured in *SHARES*. Ratings are a tally of *HOW MANY* people are watching a given program. Demographics - Correct Answer are a measure of what *type* of people are watching. (RACE, AGE, GENDER ETC.)