AESC 2050 EXAM 2 QUESTIONS
AND ANSWERS
1. At the start of the Advertising lecture, Dr. Kiepper showed 4 short commercials by
2 poultry companies
taking alternate views of _____________ by the poultry industry.
A. hormone use B. antibiotic use C. free-range D. cage-free E. heritage breeds -
answer- B. antibiotic use
2. - 4. Match the Advertising Persuasive Technique with the Appeals To:
2. Ethos A. emotion
3. Logos B. reason, facts
4. Pathos C. credibility and character - answer- C
B
A
Which of the following is an INTRINSIC motivation?
A. Achievement B. Conformity C. Image D. Self-Acceptance E. Power - answer- D
Which of the following is an EXTRINSIC value:
A. Affiliation
B. Benevolence
C. Community Feeling
D. Financial Success
E. Universalism - answer- D
The use of persuasive techniques in advertising dates back to the "Rhetorical
Triangle" developed by:
A. Aristotle B. Plato C. Descartes D. Socrates E. Nietzsche - answer- A
Food companies using marketing that states NO HORMONES are using:
A. Associative advertising (we all do this)
B. Anti-advertising (none of us do this)
C. Implicative advertising (we don't - so they must)
D. Spin advertising (we do it - but they do it more)
E. None of the above - answer- C
Advertising, especially of a biased or misleading nature, used to promote or publicize
a particular cause or
point of view is called _________________ .
A. Advertising B. Marketing C. Vulgarity D. Spin E. Propaganda - answer- E
What is the home country of our guest speaker Juanfra DeVillena?
A. Brazil B. Peru C. Argentina D. Chile E. Venezuela - answer- B
Juanfra DeVillena said he got interested in food processing when someone brought
a variety
, of ___________ to his family's New Year's Eve party.
A. Apple products B. Breads C. Canned-goods D. Desserts E. Eggs - answer- C
During college in his home country, Juanfra DeVillena's father moved his family to
________.
Juanfra took a class in Basic English with small children in this country.
A. USA B. Israel C. Turkey D. Mexico E. Canada` - answer- B
What did Juanfra DeVillena say his cultural concept of all of America was before he
came here?
A. Cowboys
B. Winter Snow
C. California Sun
D. Shopping Mall
E. South Beach (Miami) - answer- E
What did Juanfra DeVillena say was the cultural difference between Americans and
Latinos when it
comes to responding to superiors when asked something you don't know?
A. in Latino culture you should tell them "I don't know"
B. in Latino culture you say nothing
C. in American culture you should tell them "I don't know"
D. in American culture you just make something up
E. in American culture you make the person ask the question another way - answer-
C
What did Juanfra DeVillena say was the cultural difference between Americans and
Latinos when they
offer you food?
A. Latinos expect you to refuse it, Americans assume you will take it
B. Latinos expect you to offer food to them, after they offer it to you
C. It's OK to tell a Latino you don't want it, they will take no offense
D. Never say NO when an American offers you food, they will be offended
E. Never say NO when a Latino offers you food, they will be offended - answer- E
What did Juanfra DeVillena say was the cultural difference between Americans and
Latinos when it
comes to professional titles?
A. Americans are much more informal, you aren't expected to use titles
B. Latinos are much more informal, you aren't expected to use titles
C. There is no difference between the cultures - answer- A
What did Juanfra DeVillena say was the cultural difference between Americans and
Latinos when it
comes to "personal space"?
A. American demand much more personal space than Latinos
B. Latinos demand much more personal space than Americans
C. Americans are more comfortable than Latinos as people get closer to them
D. Latinos get very uncomfortable if people do not stay at least an arm's length away
E. Both feel basically the same about the subject - answer- A
AND ANSWERS
1. At the start of the Advertising lecture, Dr. Kiepper showed 4 short commercials by
2 poultry companies
taking alternate views of _____________ by the poultry industry.
A. hormone use B. antibiotic use C. free-range D. cage-free E. heritage breeds -
answer- B. antibiotic use
2. - 4. Match the Advertising Persuasive Technique with the Appeals To:
2. Ethos A. emotion
3. Logos B. reason, facts
4. Pathos C. credibility and character - answer- C
B
A
Which of the following is an INTRINSIC motivation?
A. Achievement B. Conformity C. Image D. Self-Acceptance E. Power - answer- D
Which of the following is an EXTRINSIC value:
A. Affiliation
B. Benevolence
C. Community Feeling
D. Financial Success
E. Universalism - answer- D
The use of persuasive techniques in advertising dates back to the "Rhetorical
Triangle" developed by:
A. Aristotle B. Plato C. Descartes D. Socrates E. Nietzsche - answer- A
Food companies using marketing that states NO HORMONES are using:
A. Associative advertising (we all do this)
B. Anti-advertising (none of us do this)
C. Implicative advertising (we don't - so they must)
D. Spin advertising (we do it - but they do it more)
E. None of the above - answer- C
Advertising, especially of a biased or misleading nature, used to promote or publicize
a particular cause or
point of view is called _________________ .
A. Advertising B. Marketing C. Vulgarity D. Spin E. Propaganda - answer- E
What is the home country of our guest speaker Juanfra DeVillena?
A. Brazil B. Peru C. Argentina D. Chile E. Venezuela - answer- B
Juanfra DeVillena said he got interested in food processing when someone brought
a variety
, of ___________ to his family's New Year's Eve party.
A. Apple products B. Breads C. Canned-goods D. Desserts E. Eggs - answer- C
During college in his home country, Juanfra DeVillena's father moved his family to
________.
Juanfra took a class in Basic English with small children in this country.
A. USA B. Israel C. Turkey D. Mexico E. Canada` - answer- B
What did Juanfra DeVillena say his cultural concept of all of America was before he
came here?
A. Cowboys
B. Winter Snow
C. California Sun
D. Shopping Mall
E. South Beach (Miami) - answer- E
What did Juanfra DeVillena say was the cultural difference between Americans and
Latinos when it
comes to responding to superiors when asked something you don't know?
A. in Latino culture you should tell them "I don't know"
B. in Latino culture you say nothing
C. in American culture you should tell them "I don't know"
D. in American culture you just make something up
E. in American culture you make the person ask the question another way - answer-
C
What did Juanfra DeVillena say was the cultural difference between Americans and
Latinos when they
offer you food?
A. Latinos expect you to refuse it, Americans assume you will take it
B. Latinos expect you to offer food to them, after they offer it to you
C. It's OK to tell a Latino you don't want it, they will take no offense
D. Never say NO when an American offers you food, they will be offended
E. Never say NO when a Latino offers you food, they will be offended - answer- E
What did Juanfra DeVillena say was the cultural difference between Americans and
Latinos when it
comes to professional titles?
A. Americans are much more informal, you aren't expected to use titles
B. Latinos are much more informal, you aren't expected to use titles
C. There is no difference between the cultures - answer- A
What did Juanfra DeVillena say was the cultural difference between Americans and
Latinos when it
comes to "personal space"?
A. American demand much more personal space than Latinos
B. Latinos demand much more personal space than Americans
C. Americans are more comfortable than Latinos as people get closer to them
D. Latinos get very uncomfortable if people do not stay at least an arm's length away
E. Both feel basically the same about the subject - answer- A
