Essential Communication Skills for Today's Professionals (Chapter#2)
The document, titled "Essential Communication Skills for Today's Professionals (Chapter#2)," discusses the fundamental role of language in communication. It explores the three primary channels of language—speech, writing, and signing—and examines their unique characteristics, particularly in the context of persuasion. The text also delves into the relationship between language and thought, referencing concepts like linguistic determinism and relativity, and the use of language to shape reality, as seen in George Orwell's "Newspeak." It introduces the idea of discourse as the use of language within specific social and professional contexts, and presents the "language game" model, which categorizes language use by rules, norms, and principles. Finally, the document covers different aspects of word meaning, including denotation and connotation, and the use of technical terminology, jargon, slang, euphemisms, and non-discriminatory language.
Written for
- Institution
- University Of Engineering And Technology Lahore
- Course
- HU-111L
Document information
- Uploaded on
- August 25, 2025
- Number of pages
- 25
- Written in
- 2024/2025
- Type
- Class notes
- Professor(s)
- Ali
- Contains
- All classes
Subjects
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language and thought
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language and discourse
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language and meaning
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language and communication
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channels of language communication
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non discriminatory language
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