1. Attitudes
attitude
evaluative statements or judgments concerning objects, people, or events
the components of attitudes
-cognitive component: the opinion or belief segment of an attitude
-affective component: the emotional or feeling segment of an attitude
-behavioral component: an intention to behave in a certain way toward someone or
something
2. Attitudes and behavior
the most powerful moderators of the attitude-behavior relationship are the importance of
the attitude, its correspondence to behavior, its accessibility, the presence of social
pressures, and whether the person has direct experience with the attitude
cognitive dissonance
the contradiction between attitude and behavior
reducing dissonance
the desire to reduce dissonance depends on:
1. the importance of the elements creating dissonance
2. the degree of influence we believe we have over the elements
3. the rewards of dissonance
3. Job attitudes
job satisfaction and job improvement
-job satisfaction: a positive feeling about a job resulting from an evaluation of its
characteristics
-job involvement: the degree to which people identify psychologically with their jobs and
consider their perceived performance levels important to their self-worth
-psychological empowerment: employees’ beliefs in the degree to which they influence
their work environment, their competencies, the meaningfulness of their job, and their
autonomy
organizational commitment
the degree, to which an employee identifies with a particular organization and its goals and
wishes to maintain membership in the organization
Lesson 1 1/4