Artificial
Intelligence with
Microsoft Power BI
Simpler AI for
the Enterprise
Jennifer Stirrup &
Thomas J. Weinandy
,Artificial Intelligence “An excellent resource
with Microsoft Power BI for those looking to
Advance your Power BI skills by adding AI to your repertoire
dive into the world
at a practice level. With this practical book, business-oriented of data science and
data analysts and developers will learn the terminologies, statistics, especially
practices, and strategy necessary to successfully incorporate when it comes to
AI into your business intelligence estate. Jennifer Stirrup, CEO applying AI within Power
of AI and BI leadership consultancy Data Relish, and Thomas BI. This book provides
Weinandy, research economist at Upside, show you how to
a comprehensive
use data already available to your organization.
introduction to these
Springboarding from the skills you already possess, this
complex subjects and
book adds AI to your organization’s technical capability and
expertise with Microsoft Power BI. By using your conceptual
includes practical
knowledge of BI, you’ll learn how to choose the right visual or examples that make
tool for your AI work and identify its value and validity. it accessible for all
• Use Power BI to build a good data model for AI
levels of readers.”
—Richa Sagar
• Demystify the AI terminology that you need to know Data Scientist, Intel Corporation
• Identify AI project roles, responsibilities, and teams for AI
• Apply Power BI’s free and premium pretrained machine Jennifer Stirrup is an internationally
learning models recognized thought leader, influencer,
• Train models with AutoML, Azure ML, Python, or R and keynote speaker, and AI expert.
deploy them in Power BI Dr. Thomas J. Weinandy is a
• Improve your business AI maturity level with Power BI former data scientist and current
• Use the AI feedback loop to help you get started with research economist at Upside, the
the next project two-sided promotions marketplace
for brick-and-mortar retail.
DATA SCIENCE linkedin.com/company/oreilly-media
youtube.com/oreillymedia
US $69.99 CAN $87.99
ISBN: 978-1-098-11275-2
, Artificial Intelligence with
Microsoft Power BI
Simpler AI for the Enterprise
Jennifer Stirrup and Thomas J. Weinandy
Beijing Boston Farnham Sebastopol Tokyo
, Artificial Intelligence with Microsoft Power BI
by Jennifer Stirrup and Thomas J. Weinandy
Copyright © 2024 Data Relish Ltd and Thomas J. Weinandy. All rights reserved.
Printed in the United States of America.
Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472.
O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions
are also available for most titles (https://oreilly.com). For more information, contact our corporate/institu‐
tional sales department: 800-998-9938 or .
Acquisitions Editor: Michelle Smith Indexer: Sue Klefstad
Development Editor: Angela Rufino Interior Designer: David Futato
Production Editor: Kristen Brown Cover Designer: Karen Montgomery
Copyeditor: Paula L. Fleming Illustrator: Kate Dullea
Proofreader: J.M. Olejarz
April 2024: First Edition
Revision History for the First Edition
2024-03-28: First Release
See https://oreilly.com/catalog/errata.csp?isbn=9781098112752 for release details.
The O’Reilly logo is a registered trademark of O’Reilly Media, Inc. Artificial Intelligence with Microsoft
Power BI, the cover image, and related trade dress are trademarks of O’Reilly Media, Inc.
The views expressed in this work are those of the authors and do not represent the publisher’s views.
While the publisher and the authors have used good faith efforts to ensure that the information and
instructions contained in this work are accurate, the publisher and the authors disclaim all responsibility
for errors or omissions, including without limitation responsibility for damages resulting from the use
of or reliance on this work. Use of the information and instructions contained in this work is at your
own risk. If any code samples or other technology this work contains or describes is subject to open
source licenses or the intellectual property rights of others, it is your responsibility to ensure that your use
thereof complies with such licenses and/or rights.
978-1-098-11275-2
[LSI]
Intelligence with
Microsoft Power BI
Simpler AI for
the Enterprise
Jennifer Stirrup &
Thomas J. Weinandy
,Artificial Intelligence “An excellent resource
with Microsoft Power BI for those looking to
Advance your Power BI skills by adding AI to your repertoire
dive into the world
at a practice level. With this practical book, business-oriented of data science and
data analysts and developers will learn the terminologies, statistics, especially
practices, and strategy necessary to successfully incorporate when it comes to
AI into your business intelligence estate. Jennifer Stirrup, CEO applying AI within Power
of AI and BI leadership consultancy Data Relish, and Thomas BI. This book provides
Weinandy, research economist at Upside, show you how to
a comprehensive
use data already available to your organization.
introduction to these
Springboarding from the skills you already possess, this
complex subjects and
book adds AI to your organization’s technical capability and
expertise with Microsoft Power BI. By using your conceptual
includes practical
knowledge of BI, you’ll learn how to choose the right visual or examples that make
tool for your AI work and identify its value and validity. it accessible for all
• Use Power BI to build a good data model for AI
levels of readers.”
—Richa Sagar
• Demystify the AI terminology that you need to know Data Scientist, Intel Corporation
• Identify AI project roles, responsibilities, and teams for AI
• Apply Power BI’s free and premium pretrained machine Jennifer Stirrup is an internationally
learning models recognized thought leader, influencer,
• Train models with AutoML, Azure ML, Python, or R and keynote speaker, and AI expert.
deploy them in Power BI Dr. Thomas J. Weinandy is a
• Improve your business AI maturity level with Power BI former data scientist and current
• Use the AI feedback loop to help you get started with research economist at Upside, the
the next project two-sided promotions marketplace
for brick-and-mortar retail.
DATA SCIENCE linkedin.com/company/oreilly-media
youtube.com/oreillymedia
US $69.99 CAN $87.99
ISBN: 978-1-098-11275-2
, Artificial Intelligence with
Microsoft Power BI
Simpler AI for the Enterprise
Jennifer Stirrup and Thomas J. Weinandy
Beijing Boston Farnham Sebastopol Tokyo
, Artificial Intelligence with Microsoft Power BI
by Jennifer Stirrup and Thomas J. Weinandy
Copyright © 2024 Data Relish Ltd and Thomas J. Weinandy. All rights reserved.
Printed in the United States of America.
Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472.
O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions
are also available for most titles (https://oreilly.com). For more information, contact our corporate/institu‐
tional sales department: 800-998-9938 or .
Acquisitions Editor: Michelle Smith Indexer: Sue Klefstad
Development Editor: Angela Rufino Interior Designer: David Futato
Production Editor: Kristen Brown Cover Designer: Karen Montgomery
Copyeditor: Paula L. Fleming Illustrator: Kate Dullea
Proofreader: J.M. Olejarz
April 2024: First Edition
Revision History for the First Edition
2024-03-28: First Release
See https://oreilly.com/catalog/errata.csp?isbn=9781098112752 for release details.
The O’Reilly logo is a registered trademark of O’Reilly Media, Inc. Artificial Intelligence with Microsoft
Power BI, the cover image, and related trade dress are trademarks of O’Reilly Media, Inc.
The views expressed in this work are those of the authors and do not represent the publisher’s views.
While the publisher and the authors have used good faith efforts to ensure that the information and
instructions contained in this work are accurate, the publisher and the authors disclaim all responsibility
for errors or omissions, including without limitation responsibility for damages resulting from the use
of or reliance on this work. Use of the information and instructions contained in this work is at your
own risk. If any code samples or other technology this work contains or describes is subject to open
source licenses or the intellectual property rights of others, it is your responsibility to ensure that your use
thereof complies with such licenses and/or rights.
978-1-098-11275-2
[LSI]
