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Custom Roles allow you to provide specific abili es to a user or users. - Answers What are
custom roles?
crea ng, viewing/edi ng, dele ng, and repor ng of a specific Pardot feature or func onality -
Answers What are the main abili es of custom roles?
1. During the import process
2. Directly from the user record - Answers What are 2 ways to define a user's role?
Security limits are used to limit
-Max number of emails the person can send
-Max number of prospects the person can export
-Max number of records someone can import - Answers what are user role security limits?
A CNAME gives visitors a seamless transi on when traveling between pages and forms that you
host and Pardot-hosted campaign elements such as landing pages and search results. The Alias
is also used for any individually tracked links sent out in emails to your prospects. - Answers
What is a CNAME?
An Express Export includes all default prospect fields, scores and grades but does not include
custom fields. - Answers What is an express export?
, Full Exports include all default prospect fields, scores, grades, and custom fields. - Answers
What is a full export?
A So/ Bounce is an email that is recognized by the recipient's mail server but is returned to the
sender because the recipient's mailbox is full or the mail server is temporarily unavailable. A
so/ bounce message may be deliverable at another me or may be forwarded manually by the
network administrator in charge of redirec ng mail on the recipient's domain. - Answers
What is a so/ bounce?
A Hard Bounce is an email that permanently bounced back to the sender because the address
is invalid. A hard bounce might occur because the domain name doesn't exist or because the
recipient is unknown. Some mail servers may hard bounce an email address if the message
received is suspected as spam. - Answers What is a hard bounce?
In business-to-business marke ng, anything below 10% is considered a good bounce rate. -
Answers What is a good bounce rate?
A bounce message (or code) is a reply from the receiving mail server describing why the email
was not delivered. - Answers What do bounce codes mean?
anything star ng with h8p://, h8ps:// or a variable tag like %%unsubscribe%% - Answers
Which links get tracked in a Pardot email?
A person that has been tracked using the Pardot tracking code but does not have an email
address. - Answers What is a visitor?
Through a form or form handler. - Answers How are visitors converted to prospects?
Form handlers allow you to use your own form but post the data to Pardot - Answers What
are form handlers?