WGU C201 Business Acumen Objective Assessment Study Guide & Key Terms

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WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT




_____ act as independent sales forces by representing the
manufacturers of related but noncompeting products. -
...ANSWER✓✓✓Manufacturers' agents


_____ are the largest and probably most important financial
institution in the United States. - ...ANSWER✓✓✓Commercial
Banks


_____ can be an outcome of poorly a protected employee or
customer data. - ...ANSWER✓✓✓identity theft


_____ has traditionally been used in a number of industries where
there are rivalries between companies. -
...ANSWER✓✓✓comparitive advertising


_____ influences on consumer behavior includes individual needs
and motives, perceptions, attitudes, learned experiences, and
self-concept. - ...ANSWER✓✓✓Personal

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_____ introduces a new product supported by a complete
marketing campaign to a selected city or geographic area. -
...ANSWER✓✓✓Test marketing


_____ involves planning, obtaining, and managing a company's
funds in order to accomplish its objectives as efficiently and
effectively as possible. - ...ANSWER✓✓✓Finance


_____ is centered on the boss. - ...ANSWER✓✓✓Autocratic
leadership


_____ is formulated by the Federal Reserve System -
...ANSWER✓✓✓Monetary policy


_____ limit data transfers to certain locations and log system use
so that managers can identify threats to a system's security. -
...ANSWER✓✓✓Firewalls


_____ products are those that a purchaser is willing to make a
special effort to obtain. - ...ANSWER✓✓✓specialty


_____ products are those that are purchased after the consumer
has compared competing products in competing stores. -
...ANSWER✓✓✓shopping

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______ is the power of a good or service to satisfy a want or need.
- ...ANSWER✓✓✓Utility


______ is the process of collecting and evaluating information to
help marketers make effective decisions. -
...ANSWER✓✓✓Marketing Research


________ is part of the broader field of business intelligence,
which is the task of using computer-based technology to
evaluate large sets of data, or big data, and identify useful
trends. - ...ANSWER✓✓✓data mining


____________ of the 20 largest worldwide banks (measured by
total assets) are U.S. institutions. - ...ANSWER✓✓✓four


A company ensured a full crowd of spectators by signing a
professional golfer to host its National golf tournament, which
also honored U.S. military members. Which one of the
nontraditional categories does this exemplify? -
...ANSWER✓✓✓Organization marketing


A company might divide itself into smaller groups that best
match the types of customers it serves. What is this an example
of? - ...ANSWER✓✓✓Departmentalization

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A company that wants to locate near a community often must
prepare a(n) _______ that analyzes how a proposed plant would
affect the quality of life in the surrounding area. -
...ANSWER✓✓✓environmental impact study


A company wishes to determine if it should fund a project with
bonds or equity.Which business concept would it most likely use
to assist in the decision? - ...ANSWER✓✓✓Leverage


A company's ability to meet its short-term obligations is
measured by - ...ANSWER✓✓✓Liquidity Ratios


A customer intends to purchase her favorite cereal. It is out of
stock, so she purchases an alternative brand of cereal
instead.Which stage of brand loyalty is this customer in? -
...ANSWER✓✓✓brand preference


A federal agency that insures deposits at commercial and
savings banks - ...ANSWER✓✓✓Federal Deposit Insurance
Corporation (FDIC)


A few industries in the United States, like transportation, energy,
and communications, were deregulated in the 1980s and 1990s to
- ...ANSWER✓✓✓improve customer service and reduce prices.