Business Studies Revision Pack
Grade 12 – Exam-Focused Guide
This revision guide is designed to make Business Studies simple, clear, and exam-ready.
It includes definitions, key concepts, models, and case study examples.
, Section 1: Business Environment
Internal vs External Environment
• The internal environment includes resources, employees, management, and culture
within the business.
• The external environment includes competitors, customers, suppliers, government
policies, and the economy.
SWOT Analysis
Strengths: Internal positive factors (e.g., skilled staff, strong brand).
Weaknesses: Internal negative factors (e.g., poor financial control).
Opportunities: External chances for growth (e.g., new markets, technology).
Threats: External risks (e.g., new competitors, economic recession).
Grade 12 – Exam-Focused Guide
This revision guide is designed to make Business Studies simple, clear, and exam-ready.
It includes definitions, key concepts, models, and case study examples.
, Section 1: Business Environment
Internal vs External Environment
• The internal environment includes resources, employees, management, and culture
within the business.
• The external environment includes competitors, customers, suppliers, government
policies, and the economy.
SWOT Analysis
Strengths: Internal positive factors (e.g., skilled staff, strong brand).
Weaknesses: Internal negative factors (e.g., poor financial control).
Opportunities: External chances for growth (e.g., new markets, technology).
Threats: External risks (e.g., new competitors, economic recession).
