tiktok media buying practice UPDATED ACTUAL Exam Questions and CORRECT Answers

tiktok media buying practice UPDATED
ACTUAL Exam Questions and CORRECT
Answers
What does the learning phase help TikTok's algorithm do? - CORRECT ANSWER - Find
suitable audiences and optimize delivery


How many conversions are typically needed to exit the learning phase? - CORRECT
ANSWER - 50


What is an indicator that an ad group has passed the learning phase? - CORRECT
ANSWER - CPA is generally below the Cost Cap bid



What change is NOT recommended during the learning phase? - CORRECT ANSWER -
Decreasing budget by 25%


What are valid optimization levers if an ad group fails to pass the learning phase? - CORRECT
ANSWER - Updating creatives; Increasing bid


What is the minimum number of conversions needed in the first 10 days for a better chance to
pass learning phase? - CORRECT ANSWER - 20



How should you track CPA for <5 daily conversions? - CORRECT ANSWER - 7-day
average


What is split testing in TikTok Ads Manager? - CORRECT ANSWER - Running tests
with 2 ad groups to compare results


What can be tested in a split test? - CORRECT ANSWER - Targeting; Creative;
Optimization strategy