BUSI 2204 TERMS WITH CORRECT
DETAILED ANSWERS
Marketing O- Ocorrect Oanswers O-the Oactivity Oset Oof Oinstitutions Oand Oprocesses
Ofor Ocreating Ocommunicating Odelivering, Oand Oexchanging Oofferings Othat Ohave
Ovalue Ofor Ocustomers, Oclients, Opartners, Oand Osociety Oat Olarge
Needs O- Ocorrect Oanswers O-States Oof Ofelt Odeprevation
wants O- Ocorrect Oanswers O-The Oform Oof Ohuman Oneeds Otake Oas Oshaped Oby
Oculture Oand Oindividual Opersonality
demands O- Ocorrect Oanswers O-Human OWants Othat Oare Obacked Oby Obuying
Opower
market Oofferings O- Ocorrect Oanswers O-Some Ocombination Oof Oproducts,
Oservices, Oinformation, Oor Oexperiences Ooffered Oto Oa Omarket Oto Osatisfy Oa
Oneed Oor Owant
Marketing OMyopia O- Ocorrect Oanswers O-the Omistake Oof Opaying Omore
Oattention Oto Othe Ospecific Oproducts Oa Ocompany Ooffers Othan Oto Othe Obenefits
Oand Oexperiences Oproduced Oby Othese Oproducts
, Exchange O- Ocorrect Oanswers O-the Oact Oof Oobtaining Oa Odesired Oobject Ofrom
Osomeone Oby Ooffering Osomething Oin Oreturn
Market O- Ocorrect Oanswers O-The Oset Oof Oall Oactual Oand Opotential Obuyers Oof
Oa Oproduct Oor Oservice
Marketing OManagement O- Ocorrect Oanswers O-The Oart Oand Oscience Oof
Ochoosing Otarget Omarkets Oand Obuilding Oprofitable Orelationships Owith Othem
Production OConcept O- Ocorrect Oanswers O-The Oidea Othat Oconsumers Owill
Ofavour Oproducts Othat Oare Oavailable Oand Ohighly Oaffordable Oand Othat Othe
Oorganization Oshould Otherefore Ofocus Oon Oimproving Oproduction Oand
Odistribution Oefficiency
Product OConcept O- Ocorrect Oanswers O-The Oidea Othat Oconsumers Owill Ofavour
Oproducts Othat Ooffer Othe Omost Oquality Operformance, Oand Ofeatures Oand Othat
Othe Oorganization Oshould Otherefore Odevote Oits Oenergy Oto Omaking Ocontinuous
Oproduct Oimprovement
Selling OConcept O- Ocorrect Oanswers O-The Oidea Othat Oconsumers Owill Onot Obuy
Oenough Oof Othe Ofirm`s Oproducts Ounless Oit Oundertakes Oa Olarge Oscale Oselling
Oand Opromotion Oeffort
Marketing OConcept O- Ocorrect Oanswers O-the Omarketing Omanagement
Ophilosophy Othat Oachieving Oorganizational Ogoals Odepends Oon Oknowing Othe
Oneeds Oand Owants Oof Otarget Omarkets Oand Odelivering Othe Odesired
Osatisfaction Obetter Othan Ocompetitors Odo
Societal OMarketing OConcept O- Ocorrect Oanswers O-The Oidea Othat Ocompany`s
Omarketing Odecision Oshould Oconsider Oconsumers Owants, Othe Ocompany`s
Orequirements, Oconsumers` Olong Orun Ointerests, Oand Osociety`s Olong Orun
Ointerest
Customer ORelationship OManagement O- Ocorrect Oanswers O-the Ooverall Oprocess
Oof Obuilding Oand Omaintaining Oprofitable Ocustomer Orelationship Oby Odelivering
Osuperior Ocustomer Ovalue Oand Osatisfaction
Customer OPerceived OValue O- Ocorrect Oanswers O-: OThe Ocustomer`s Oevaluation
Oof Othe Odifference Obetween Oall Othe Obenefits Oand Oall Othe Ocosts Oof Oa
Omarket Ooffering Orelative Oto Othose Ocompeting Ooffers
Customer OSatisfaction O- Ocorrect Oanswers O-the Oextent Oto Owhich Oa Oproduct's
Operceived Operformance Omatches Oa Obuyer's Oexpectations
Customer OGenerated OMarketing O- Ocorrect Oanswers O-Marketing Omessages,
Oads, Oand Oother Obrand Oexchanges Ocreated Oby Oconsumers Othemselves O-
Oboth Oinvited Oand Ouninvited
DETAILED ANSWERS
Marketing O- Ocorrect Oanswers O-the Oactivity Oset Oof Oinstitutions Oand Oprocesses
Ofor Ocreating Ocommunicating Odelivering, Oand Oexchanging Oofferings Othat Ohave
Ovalue Ofor Ocustomers, Oclients, Opartners, Oand Osociety Oat Olarge
Needs O- Ocorrect Oanswers O-States Oof Ofelt Odeprevation
wants O- Ocorrect Oanswers O-The Oform Oof Ohuman Oneeds Otake Oas Oshaped Oby
Oculture Oand Oindividual Opersonality
demands O- Ocorrect Oanswers O-Human OWants Othat Oare Obacked Oby Obuying
Opower
market Oofferings O- Ocorrect Oanswers O-Some Ocombination Oof Oproducts,
Oservices, Oinformation, Oor Oexperiences Ooffered Oto Oa Omarket Oto Osatisfy Oa
Oneed Oor Owant
Marketing OMyopia O- Ocorrect Oanswers O-the Omistake Oof Opaying Omore
Oattention Oto Othe Ospecific Oproducts Oa Ocompany Ooffers Othan Oto Othe Obenefits
Oand Oexperiences Oproduced Oby Othese Oproducts
, Exchange O- Ocorrect Oanswers O-the Oact Oof Oobtaining Oa Odesired Oobject Ofrom
Osomeone Oby Ooffering Osomething Oin Oreturn
Market O- Ocorrect Oanswers O-The Oset Oof Oall Oactual Oand Opotential Obuyers Oof
Oa Oproduct Oor Oservice
Marketing OManagement O- Ocorrect Oanswers O-The Oart Oand Oscience Oof
Ochoosing Otarget Omarkets Oand Obuilding Oprofitable Orelationships Owith Othem
Production OConcept O- Ocorrect Oanswers O-The Oidea Othat Oconsumers Owill
Ofavour Oproducts Othat Oare Oavailable Oand Ohighly Oaffordable Oand Othat Othe
Oorganization Oshould Otherefore Ofocus Oon Oimproving Oproduction Oand
Odistribution Oefficiency
Product OConcept O- Ocorrect Oanswers O-The Oidea Othat Oconsumers Owill Ofavour
Oproducts Othat Ooffer Othe Omost Oquality Operformance, Oand Ofeatures Oand Othat
Othe Oorganization Oshould Otherefore Odevote Oits Oenergy Oto Omaking Ocontinuous
Oproduct Oimprovement
Selling OConcept O- Ocorrect Oanswers O-The Oidea Othat Oconsumers Owill Onot Obuy
Oenough Oof Othe Ofirm`s Oproducts Ounless Oit Oundertakes Oa Olarge Oscale Oselling
Oand Opromotion Oeffort
Marketing OConcept O- Ocorrect Oanswers O-the Omarketing Omanagement
Ophilosophy Othat Oachieving Oorganizational Ogoals Odepends Oon Oknowing Othe
Oneeds Oand Owants Oof Otarget Omarkets Oand Odelivering Othe Odesired
Osatisfaction Obetter Othan Ocompetitors Odo
Societal OMarketing OConcept O- Ocorrect Oanswers O-The Oidea Othat Ocompany`s
Omarketing Odecision Oshould Oconsider Oconsumers Owants, Othe Ocompany`s
Orequirements, Oconsumers` Olong Orun Ointerests, Oand Osociety`s Olong Orun
Ointerest
Customer ORelationship OManagement O- Ocorrect Oanswers O-the Ooverall Oprocess
Oof Obuilding Oand Omaintaining Oprofitable Ocustomer Orelationship Oby Odelivering
Osuperior Ocustomer Ovalue Oand Osatisfaction
Customer OPerceived OValue O- Ocorrect Oanswers O-: OThe Ocustomer`s Oevaluation
Oof Othe Odifference Obetween Oall Othe Obenefits Oand Oall Othe Ocosts Oof Oa
Omarket Ooffering Orelative Oto Othose Ocompeting Ooffers
Customer OSatisfaction O- Ocorrect Oanswers O-the Oextent Oto Owhich Oa Oproduct's
Operceived Operformance Omatches Oa Obuyer's Oexpectations
Customer OGenerated OMarketing O- Ocorrect Oanswers O-Marketing Omessages,
Oads, Oand Oother Obrand Oexchanges Ocreated Oby Oconsumers Othemselves O-
Oboth Oinvited Oand Ouninvited
