BUSI2204 BASIC MARKETING EXAM
WITH VERIFIED ANSWERS
Role Kof KMarketing KHistorically glossies Kand Ktrade Kshows
Role Kof KMarketing KToday A Kconversation Kwith Kthe Kcustomer Kfocused Kon Kbuilding
Ktrust. KPersonal, Klong-term, Ktrust Kfocused
Evolution Kof KMarketing 1. KProduct Korientated
2. KSales Korientated
3. KMarketing Kcompany Korientated
4. KSocietal KMarketingOrientated
5. KRelationship KBuilding
Product KOrientated Lets Kpeople Kknow Kthat Kthere Kis Ka Kproduct, Kand Kassumes
Kpeople Kwill Kbe Kattracted Kby Kthat Kwithout Kany Kmarketing
Sales KOriented No Klonger Kproduce Kand Kwait Kfor Kcustomer, Kbut Kuses Ksales
Ktechniques Kto Kconvince Kcustomers. KEx. KVacuum Ksales
Marketing KCompany KOriented Marketing Kactivities Kare Kco-ordinated, Kbased Kon
Kbetter Kunderstanding Kthe Kcustomer, Kgrouped Kinto Ksegments
Societal KMarketing KOrientated Looks Knot Konly Kwhat Kcustomers Kwant, Kbut Kwhat
Ksociety Kwants. KSometimes Kin Kagreement, Ksometimes Kthey Kcounter. KEx. Keco-
friendly Kstraws
WITH VERIFIED ANSWERS
Role Kof KMarketing KHistorically glossies Kand Ktrade Kshows
Role Kof KMarketing KToday A Kconversation Kwith Kthe Kcustomer Kfocused Kon Kbuilding
Ktrust. KPersonal, Klong-term, Ktrust Kfocused
Evolution Kof KMarketing 1. KProduct Korientated
2. KSales Korientated
3. KMarketing Kcompany Korientated
4. KSocietal KMarketingOrientated
5. KRelationship KBuilding
Product KOrientated Lets Kpeople Kknow Kthat Kthere Kis Ka Kproduct, Kand Kassumes
Kpeople Kwill Kbe Kattracted Kby Kthat Kwithout Kany Kmarketing
Sales KOriented No Klonger Kproduce Kand Kwait Kfor Kcustomer, Kbut Kuses Ksales
Ktechniques Kto Kconvince Kcustomers. KEx. KVacuum Ksales
Marketing KCompany KOriented Marketing Kactivities Kare Kco-ordinated, Kbased Kon
Kbetter Kunderstanding Kthe Kcustomer, Kgrouped Kinto Ksegments
Societal KMarketing KOrientated Looks Knot Konly Kwhat Kcustomers Kwant, Kbut Kwhat
Ksociety Kwants. KSometimes Kin Kagreement, Ksometimes Kthey Kcounter. KEx. Keco-
friendly Kstraws
