MGMT 475: BBA Core Exam questions
n answers graded A+
SWOT - correct answer ✔✔Strength, Weakness, Opportunities, Threats
4 P's of Marketing - correct answer ✔✔Product, Place, Price, Promotion
target audience - correct answer ✔✔the group of people at whom advertisements are aimed
ethics - correct answer ✔✔technique that highlights a company's values—honesty,
transparency, responsibility, or adherence to fair trade principles
consumer behaviors - correct answer ✔✔the actions a person takes in purchasing and using
products and services, including the mental and social processes that come before and after
these actions; personal preferences, cultural influences, economic conditions, and the
marketing campaigns retailers leverage
basic accounting equation - correct answer ✔✔Assets = Liabilities + Equity
assets - correct answer ✔✔cash, accts receivable, inventory, prop plant & equip, prepaid
insurance, accumulated deprec
liabilities - correct answer ✔✔debts that you owe; accts payable
equity - correct answer ✔✔capital + retained earnings (revenue - expenses - dividends)
n answers graded A+
SWOT - correct answer ✔✔Strength, Weakness, Opportunities, Threats
4 P's of Marketing - correct answer ✔✔Product, Place, Price, Promotion
target audience - correct answer ✔✔the group of people at whom advertisements are aimed
ethics - correct answer ✔✔technique that highlights a company's values—honesty,
transparency, responsibility, or adherence to fair trade principles
consumer behaviors - correct answer ✔✔the actions a person takes in purchasing and using
products and services, including the mental and social processes that come before and after
these actions; personal preferences, cultural influences, economic conditions, and the
marketing campaigns retailers leverage
basic accounting equation - correct answer ✔✔Assets = Liabilities + Equity
assets - correct answer ✔✔cash, accts receivable, inventory, prop plant & equip, prepaid
insurance, accumulated deprec
liabilities - correct answer ✔✔debts that you owe; accts payable
equity - correct answer ✔✔capital + retained earnings (revenue - expenses - dividends)
