ISC161 Exam 4 questions well answered already passed
1. What are the Assessing individual behaviors in their natural environment. You find true behavior.
advantages of
conducting field
tests?
2. What is concept Conducted very early in campaign development to explore consumer's response
testing, what to a potential ad or campaign. It could be ottensive or not well received. This is
methods does it proactive to test an idea or rough draft or concepts. Done by exposing samples to
use, and when it ideas.
is generally con-
ducted?
3. When do we test before launching the campaign to the public
ads and/or cam-
paigns?
4. What are some For- to avoid costly mistakes, evaluate alternative strategies, increase advertise-
arguments for ment eflciency, determine if objectives are achieved.
and against mea- Against- cost involved, research problems, disagreement of what to test, objections
suring advertis- of creative department, lack of time
ing and/or cam-
paign effective-
ness?
5. What is the ben- to see what works and see what to change or fix.
efit of post-test-
ing?
6. What are labo- People brought to a location where they are shown ads and/or commercials. You
ratory tests as can control everything.
compared to field
tests?
, ISC161 Exam 4 questions well answered already passed
1/6
1. What are the Assessing individual behaviors in their natural environment. You find true behavior.
advantages of
conducting field
tests?
2. What is concept Conducted very early in campaign development to explore consumer's response
testing, what to a potential ad or campaign. It could be ottensive or not well received. This is
methods does it proactive to test an idea or rough draft or concepts. Done by exposing samples to
use, and when it ideas.
is generally con-
ducted?
3. When do we test before launching the campaign to the public
ads and/or cam-
paigns?
4. What are some For- to avoid costly mistakes, evaluate alternative strategies, increase advertise-
arguments for ment eflciency, determine if objectives are achieved.
and against mea- Against- cost involved, research problems, disagreement of what to test, objections
suring advertis- of creative department, lack of time
ing and/or cam-
paign effective-
ness?
5. What is the ben- to see what works and see what to change or fix.
efit of post-test-
ing?
6. What are labo- People brought to a location where they are shown ads and/or commercials. You
ratory tests as can control everything.
compared to field
tests?
, ISC161 Exam 4 questions well answered already passed
1/6
