E-Commerce Test 1 well answered
already passed
E-commerce can be aid to have begun in: - correct answer ✔✔1995
Network externalities are related to which of the following features of e-commerce technology?
- correct answer ✔✔universal standards
Which of the following is the top online retailer ranked by online sales? - correct answer
✔✔Amazon
Which type of e-commerce is distinguished by the type of technology used in the transaction
rather than by the nature of the market relationship? - correct answer ✔✔Mobile e-commerce
Interactivity in the context of e-commerce can be described as: - correct answer ✔✔the
enabling of two-way communication between consumer and merchant.
Which of the following is one of the three primary societal issues related to e-commerce? -
correct answer ✔✔individual privacy
E-commerce can be defined as: - correct answer ✔✔the use of the Internet and the Web to
transact business.
Which of the following is characteristic of the reinvention phase of e-commerce? - correct
answer ✔✔widespread adoption of consumer mobile devices
, In the "bow-tie" analogy of the structure of the Web, "tendrils" are: - correct answer ✔✔pages
that neither link to nor are linked from the center.
Which of the following is not a unique feature of e-commerce technology? - correct answer
✔✔global broadcasting
Which of the following statements about the Internet's impact on marketing is not - correct
answer ✔✔The Internet has decreased the impact of brands.
In modeling online consumer behavior, consumer skills refer to the: - correct answer
✔✔knowledge consumers have about how to conduct online transactions.
A _____ is a repository of customer information that records all of the contacts that a customer
has with a firm and generates a customer profile available to everyone in the firm with a need
to know the customer. - correct answer ✔✔CRM system
Which of the following is an example of an indirect reference group? - correct answer ✔✔social
class
Which of the following is the top concern of Internet users about purchasing online? - correct
answer ✔✔inability to see and touch before buying
All of the following are attributes of personalized marketing except: - correct answer ✔✔use of
mass media
Which of the following types of online market segmentation and targeting involves using age,
ethnicity, religion, ect.? - correct answer ✔✔demographic
Toyota's use of the Internet to target Hispanic customers is an example of targeting a specific: -
correct answer ✔✔subculture
already passed
E-commerce can be aid to have begun in: - correct answer ✔✔1995
Network externalities are related to which of the following features of e-commerce technology?
- correct answer ✔✔universal standards
Which of the following is the top online retailer ranked by online sales? - correct answer
✔✔Amazon
Which type of e-commerce is distinguished by the type of technology used in the transaction
rather than by the nature of the market relationship? - correct answer ✔✔Mobile e-commerce
Interactivity in the context of e-commerce can be described as: - correct answer ✔✔the
enabling of two-way communication between consumer and merchant.
Which of the following is one of the three primary societal issues related to e-commerce? -
correct answer ✔✔individual privacy
E-commerce can be defined as: - correct answer ✔✔the use of the Internet and the Web to
transact business.
Which of the following is characteristic of the reinvention phase of e-commerce? - correct
answer ✔✔widespread adoption of consumer mobile devices
, In the "bow-tie" analogy of the structure of the Web, "tendrils" are: - correct answer ✔✔pages
that neither link to nor are linked from the center.
Which of the following is not a unique feature of e-commerce technology? - correct answer
✔✔global broadcasting
Which of the following statements about the Internet's impact on marketing is not - correct
answer ✔✔The Internet has decreased the impact of brands.
In modeling online consumer behavior, consumer skills refer to the: - correct answer
✔✔knowledge consumers have about how to conduct online transactions.
A _____ is a repository of customer information that records all of the contacts that a customer
has with a firm and generates a customer profile available to everyone in the firm with a need
to know the customer. - correct answer ✔✔CRM system
Which of the following is an example of an indirect reference group? - correct answer ✔✔social
class
Which of the following is the top concern of Internet users about purchasing online? - correct
answer ✔✔inability to see and touch before buying
All of the following are attributes of personalized marketing except: - correct answer ✔✔use of
mass media
Which of the following types of online market segmentation and targeting involves using age,
ethnicity, religion, ect.? - correct answer ✔✔demographic
Toyota's use of the Internet to target Hispanic customers is an example of targeting a specific: -
correct answer ✔✔subculture
