MNGT 681 Exam 2 questions well
answered already passed
When Delta purchased an oil refinery, they engaged in forward vertical integration. - correct
answer ✔✔False
Which is the following is a reason that corporate diversification strategies frequently fail,
according to Porter? - correct answer ✔✔All of the above.
(They distract from business-level strategy.
They add overhead and additional managerial costs.
Business units may end up competing against each other instead of cooperating.)
When Molson Coors launched Kelightful, a new raspberry-lime flavored extension of their
Keystone Light beer, they engaged in a _______________. - correct answer ✔✔Product
development strategy
Diversification and differentiation are essentially interchangeable words, as they refer to similar
concepts. - correct answer ✔✔False
When Apple, Inc. opened retail stores to sell its computers and iPods, this was an example of -
correct answer ✔✔forward vertical integration.
According to the BCG Growth-Share Matrix, dogs should be either sold off or managed carefully
for the small amounts of cash they can generate. - correct answer ✔✔True
A merger occurs when a large company purchases a smaller one. - correct answer ✔✔False
answered already passed
When Delta purchased an oil refinery, they engaged in forward vertical integration. - correct
answer ✔✔False
Which is the following is a reason that corporate diversification strategies frequently fail,
according to Porter? - correct answer ✔✔All of the above.
(They distract from business-level strategy.
They add overhead and additional managerial costs.
Business units may end up competing against each other instead of cooperating.)
When Molson Coors launched Kelightful, a new raspberry-lime flavored extension of their
Keystone Light beer, they engaged in a _______________. - correct answer ✔✔Product
development strategy
Diversification and differentiation are essentially interchangeable words, as they refer to similar
concepts. - correct answer ✔✔False
When Apple, Inc. opened retail stores to sell its computers and iPods, this was an example of -
correct answer ✔✔forward vertical integration.
According to the BCG Growth-Share Matrix, dogs should be either sold off or managed carefully
for the small amounts of cash they can generate. - correct answer ✔✔True
A merger occurs when a large company purchases a smaller one. - correct answer ✔✔False
