ADV 318J- EXAM 1 TEST, ADV 318J
EXAM 1 (WILCOX) QUESTIONS WITH
COMPLETE SOLUTIONS!!
1 of 192
Definition
-vertical cooperative advertising (manufacturer and dealer share the
expense of advertising)
-comparison advertisements
-monopoly power
-advertising to children
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, competitive issues in
television advertising
advertising
deception and unfairness cooperative/co-op advertising
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2 of 192
Term
which famous advertising practitioner can be termed "the Picasso
of the ad world", meaning that he broke all the rules of advertising,
for ad campaigns such as the volkswagen beetle
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Albert lasker William bernbach
Ivy lee Bill williams
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, 3 of 192
Definition
the use of pictures or images owned by someone else without
permission
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phishing libel
appropriation conversion
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4 of 192
Definition
-get consumers to seek you out
-consumers come willingly to the advertiser, not the other way
around
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pull over push old becomes new
puffery local advertising
, Don't know?
5 of 192
Definition
-not designed to promote a specific brand but is meant to create a
favorable attitude toward a company as a whole
-includes institutional advertising (when corporate advertising takes
place in a trade channel)
-a classification of advertising objectives
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corporate advertising behavioral targeting
regional advertising 1970s Era (1973-1980)
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6 of 192
Definition
Babylonian sign depicting wine for sale
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EXAM 1 (WILCOX) QUESTIONS WITH
COMPLETE SOLUTIONS!!
1 of 192
Definition
-vertical cooperative advertising (manufacturer and dealer share the
expense of advertising)
-comparison advertisements
-monopoly power
-advertising to children
Give this one a try later!
, competitive issues in
television advertising
advertising
deception and unfairness cooperative/co-op advertising
Don't know?
2 of 192
Term
which famous advertising practitioner can be termed "the Picasso
of the ad world", meaning that he broke all the rules of advertising,
for ad campaigns such as the volkswagen beetle
Give this one a try later!
Albert lasker William bernbach
Ivy lee Bill williams
Don't know?
, 3 of 192
Definition
the use of pictures or images owned by someone else without
permission
Give this one a try later!
phishing libel
appropriation conversion
Don't know?
4 of 192
Definition
-get consumers to seek you out
-consumers come willingly to the advertiser, not the other way
around
Give this one a try later!
pull over push old becomes new
puffery local advertising
, Don't know?
5 of 192
Definition
-not designed to promote a specific brand but is meant to create a
favorable attitude toward a company as a whole
-includes institutional advertising (when corporate advertising takes
place in a trade channel)
-a classification of advertising objectives
Give this one a try later!
corporate advertising behavioral targeting
regional advertising 1970s Era (1973-1980)
Don't know?
6 of 192
Definition
Babylonian sign depicting wine for sale
Give this one a try later!
