MFT MBA EXAM 2025 QUESTIONS AND
ANSWERS
The focal point of all marketing activities is - ANS customers
The marketing mix is known by what other name? - ANS the four Ps
Goods, services, or ideas offered in the exchange with customers are dealt with under the
_____ category of the marketing mix - ANS product
Making the product available to the customer in the right quantities and locations when the
customer wants them is the definition for which of these marketing mix variable? -
ANS place
Many people equate advertising with marketing. While advertising is an important part of the
marketing process, it is actually a tool utilized under which category of the marketing mix? -
ANS promotion
The study and assessment of forces outside the organization is function of ___ and ____ -
ANS opportunities and threats
The forces that may be evaluated in the analysis of the environment may include -
ANS political/legal, economic, sociocultural, and technological
Which of the following is the first step in undertaking a market research project? -
1
Page
ANS problem definition
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, A fancy word for "observation" is ___ - ANS ethnography
In order for a market to exist, there must be - ANS a need/desire for the product, the ability
to afford the product, and the willingness to purchase
The 3 basic segmentation strategies available to marketers are undifferentiated, concentrated
and ___ - ANS differentiated
When Henry Ford introduced the Model T, he offered only one model in one color as a way to
provide "transportation for the masses." Alfred P Sloan, President of General Motors, offered
the Chevrolet as an affordable starter car, the Buick as a car for those who could afford more
features and amenities, and the Cadillac as the ultimate luxury car for those who wanted to
show the world they had "arrived." Henry Ford's market segmentation strategy used the ___
approach, while Alfred P Sloan's strategy used the ___ approach. - ANS undifferentiated;
differentiated
The 5 steps of the Consumer Decision - ANS Making process, in order are - problem
recognition, information search, evaluation of alternatives, purchase, post-purchase evaluation
The 2 types of purchases are consumer and business. The primary distinguishing factor
between the 2 is - ANS the purchaser's intended use of the product
The 4 categories of business markets are - ANS producer, reseller, government, institutional
One key advantage of using secondary data instead of primary data is - ANS secondary data
is usually less expensive
The variables that can be used to segment consumer markets are - ANS demographic,
psychographic, geographic, and behavioristic
2
Page
That part of the brand which can be spoken is the - ANS brand name
@COPYRIGHT BRAINBARTER 2025/2026
ANSWERS
The focal point of all marketing activities is - ANS customers
The marketing mix is known by what other name? - ANS the four Ps
Goods, services, or ideas offered in the exchange with customers are dealt with under the
_____ category of the marketing mix - ANS product
Making the product available to the customer in the right quantities and locations when the
customer wants them is the definition for which of these marketing mix variable? -
ANS place
Many people equate advertising with marketing. While advertising is an important part of the
marketing process, it is actually a tool utilized under which category of the marketing mix? -
ANS promotion
The study and assessment of forces outside the organization is function of ___ and ____ -
ANS opportunities and threats
The forces that may be evaluated in the analysis of the environment may include -
ANS political/legal, economic, sociocultural, and technological
Which of the following is the first step in undertaking a market research project? -
1
Page
ANS problem definition
@COPYRIGHT BRAINBARTER 2025/2026
, A fancy word for "observation" is ___ - ANS ethnography
In order for a market to exist, there must be - ANS a need/desire for the product, the ability
to afford the product, and the willingness to purchase
The 3 basic segmentation strategies available to marketers are undifferentiated, concentrated
and ___ - ANS differentiated
When Henry Ford introduced the Model T, he offered only one model in one color as a way to
provide "transportation for the masses." Alfred P Sloan, President of General Motors, offered
the Chevrolet as an affordable starter car, the Buick as a car for those who could afford more
features and amenities, and the Cadillac as the ultimate luxury car for those who wanted to
show the world they had "arrived." Henry Ford's market segmentation strategy used the ___
approach, while Alfred P Sloan's strategy used the ___ approach. - ANS undifferentiated;
differentiated
The 5 steps of the Consumer Decision - ANS Making process, in order are - problem
recognition, information search, evaluation of alternatives, purchase, post-purchase evaluation
The 2 types of purchases are consumer and business. The primary distinguishing factor
between the 2 is - ANS the purchaser's intended use of the product
The 4 categories of business markets are - ANS producer, reseller, government, institutional
One key advantage of using secondary data instead of primary data is - ANS secondary data
is usually less expensive
The variables that can be used to segment consumer markets are - ANS demographic,
psychographic, geographic, and behavioristic
2
Page
That part of the brand which can be spoken is the - ANS brand name
@COPYRIGHT BRAINBARTER 2025/2026
