D377 Digital Marketing Foundations
1. Brand Engagement - ANSWER: refers to the level of interaction , involvement , and emotional connection
that individuals have with a brand , often measured by likes , comments , shares , and other forms of audience
participation .
1. Pay - Per - Click ( PPC ) - ANSWER: is an online advertising model where advertisers pay a fee each time
their ad is clicked by a user . It's a way to drive traffic to websites .
18. Net Promoter Score ( NPS ) - ANSWER: Score is a metric used to assess customer loyalty and satisfaction
by asking customers how likely they are to recommend a product or service to others
22. What's In It for Me Principal ( WIIFM ) - ANSWER: is a marketing concept that emphasizes the importance
of communicating the benefits or value to the customer , answering the question , " What's in it for me ? "
5. Call to Action - ANSWER: a prompt or instruction within content or marketing materials that encourages the
audience to take a specific action , such as signing up for a newsletter or making a purchase .
7. A / B Testing - ANSWER: as split testing , involves comparing two versions ( A and B ) of a webpage ,
email , or ad to determine which performs better in terms of user engagement or conversion rates .
8. Ad Optimization - ANSWER: is the process of improving the performance of advertising campaigns by
adjusting various elements such as targeting , ad copy , and creative to achieve better results .
8. QR Code - ANSWER: is a two - dimensional barcode that can be scanned using a smartphone or QR code
reader to access information , links , or other content
9. Opt - Out Request - ANSWER: is a request made by an email recipient to be removed from an email
marketing list or to stop receiving further communications .
AIDA Model - ANSWER: classic marketing framework that stands for Attention , Interest , Desire , and Action
. It outlines the stages a customer typically goes through when making a purchase decision .
Algorithm - ANSWER: a set of rules and instructions used by search engines to determine the order and ranking
of search results in response to a user's query .
, B2B Business - to - Business - ANSWER: business transactions and interactions between companies or
organizations rather than between a business and individual consumers ( B2C ) .
Baseline - ANSWER: starting point or initial measurement used to assess changes or improvements in web
analytics or performance metrics over time .
Benchmarking - ANSWER: the process of comparing your performance or metrics with industry standards or
competitors to identify areas for improvement .
Benefits of Mobile Marketing - ANSWER: include reaching a highly engaged and 4 mobile - first audience ,
personalized marketing , location - based targeting , real - time communication , and the potential for increased
sales and brand loyalty .
Body - ANSWER: In web page structure , the body is the main content area where the pri Regenerate
information and text of a webpage are located .
Bots - ANSWER: short for robots or web crawlers , are automated programs or scripts that perform tasks on the
internet , such as indexing web pages or interacting with users .
Bounce Rate - ANSWER: is a metric that measures the percentage of visitors who navigate away from a
website after viewing only one page , indicating a lack of engagement
Brand advocacy - ANSWER: The extent to which a social-media influencer will promote or advocate for a
particular brand, ranging from a simple mention to the creation of custom content for the brand.
Branded Content - ANSWER: content created or sponsored by a brand to promote its products , services , or
values , while maintaining a focus on providing value or entertainment to the audience .
Business Impact Analysis ( BIA ) - ANSWER: is a process that assesses the potential consequences of
disruptive events on a business's operations and helps prioritize recovery strategies .
Buycott - ANSWER: consumer activism where individuals intentionally support brands or products that align
with their values or beliefs , typically through purchasing decisions .
Buyer Persona - ANSWER: : A buyer persona is a detailed and semi - fictional representation of a business's
ideal customer , based on research and data , used to guide marketing and sales strategies
1. Brand Engagement - ANSWER: refers to the level of interaction , involvement , and emotional connection
that individuals have with a brand , often measured by likes , comments , shares , and other forms of audience
participation .
1. Pay - Per - Click ( PPC ) - ANSWER: is an online advertising model where advertisers pay a fee each time
their ad is clicked by a user . It's a way to drive traffic to websites .
18. Net Promoter Score ( NPS ) - ANSWER: Score is a metric used to assess customer loyalty and satisfaction
by asking customers how likely they are to recommend a product or service to others
22. What's In It for Me Principal ( WIIFM ) - ANSWER: is a marketing concept that emphasizes the importance
of communicating the benefits or value to the customer , answering the question , " What's in it for me ? "
5. Call to Action - ANSWER: a prompt or instruction within content or marketing materials that encourages the
audience to take a specific action , such as signing up for a newsletter or making a purchase .
7. A / B Testing - ANSWER: as split testing , involves comparing two versions ( A and B ) of a webpage ,
email , or ad to determine which performs better in terms of user engagement or conversion rates .
8. Ad Optimization - ANSWER: is the process of improving the performance of advertising campaigns by
adjusting various elements such as targeting , ad copy , and creative to achieve better results .
8. QR Code - ANSWER: is a two - dimensional barcode that can be scanned using a smartphone or QR code
reader to access information , links , or other content
9. Opt - Out Request - ANSWER: is a request made by an email recipient to be removed from an email
marketing list or to stop receiving further communications .
AIDA Model - ANSWER: classic marketing framework that stands for Attention , Interest , Desire , and Action
. It outlines the stages a customer typically goes through when making a purchase decision .
Algorithm - ANSWER: a set of rules and instructions used by search engines to determine the order and ranking
of search results in response to a user's query .
, B2B Business - to - Business - ANSWER: business transactions and interactions between companies or
organizations rather than between a business and individual consumers ( B2C ) .
Baseline - ANSWER: starting point or initial measurement used to assess changes or improvements in web
analytics or performance metrics over time .
Benchmarking - ANSWER: the process of comparing your performance or metrics with industry standards or
competitors to identify areas for improvement .
Benefits of Mobile Marketing - ANSWER: include reaching a highly engaged and 4 mobile - first audience ,
personalized marketing , location - based targeting , real - time communication , and the potential for increased
sales and brand loyalty .
Body - ANSWER: In web page structure , the body is the main content area where the pri Regenerate
information and text of a webpage are located .
Bots - ANSWER: short for robots or web crawlers , are automated programs or scripts that perform tasks on the
internet , such as indexing web pages or interacting with users .
Bounce Rate - ANSWER: is a metric that measures the percentage of visitors who navigate away from a
website after viewing only one page , indicating a lack of engagement
Brand advocacy - ANSWER: The extent to which a social-media influencer will promote or advocate for a
particular brand, ranging from a simple mention to the creation of custom content for the brand.
Branded Content - ANSWER: content created or sponsored by a brand to promote its products , services , or
values , while maintaining a focus on providing value or entertainment to the audience .
Business Impact Analysis ( BIA ) - ANSWER: is a process that assesses the potential consequences of
disruptive events on a business's operations and helps prioritize recovery strategies .
Buycott - ANSWER: consumer activism where individuals intentionally support brands or products that align
with their values or beliefs , typically through purchasing decisions .
Buyer Persona - ANSWER: : A buyer persona is a detailed and semi - fictional representation of a business's
ideal customer , based on research and data , used to guide marketing and sales strategies
