Report and Presentation structure
Report Structure
- In the exam break down the report into 6 different sections, with each section
clearly marked, so that the examiners can easily see what part they are
reading, and so you can keep focused on the right information.
- Follow the order that I have provided and you should be able to include
everything needed to get the marks.
Title
- The title should be underlined at the top of the page, stating what the report is
based on.
- For example, ‘ Report on Which Cafe Would be Better: New or Existing’
Introduction
- The introduction should be about a paragraph long - with it being no
longer the two paragraphs. You should just include a brief summary on
the business as well as some of the data provided that relates to the
business - but not all because there will be a separate section to go into
more detail.
- For example,
- ‘Katie is a self - employed hairdresser, and wants to diversify into
barbering, targeting students and young business professionals. She
has two options: start up her own barbers, or rent a chair in an existing
barbers. The UK hair and beauty industry is very competitive, but
annual revenue has been falling, shown by the 0.3% decrease in
revenue year on year. In total, there are 81 hair and beauty businesses
in Katie’s home town, with 53 of them being hairdressers, and only 4 of
them being barbers, which shows that there is a market for barber
shops in Katie’s home town, as there is only one barber shop within a
mile of the proposed shop Katie could use as her barbers if she
chooses to start up her own business.’
Market data/trends
- In this section, you will need to look at the market data/trends provided to you
in the exam paper, and you will need to write a summary of this data.
- It doesn’t need to be very long - only a couple of short paragraphs, but they
need to be the data most relevant. However, you don’t need to go into much
detail, just explain what the data means/shows.
Resources - Human, Financial, Physical
Report Structure
- In the exam break down the report into 6 different sections, with each section
clearly marked, so that the examiners can easily see what part they are
reading, and so you can keep focused on the right information.
- Follow the order that I have provided and you should be able to include
everything needed to get the marks.
Title
- The title should be underlined at the top of the page, stating what the report is
based on.
- For example, ‘ Report on Which Cafe Would be Better: New or Existing’
Introduction
- The introduction should be about a paragraph long - with it being no
longer the two paragraphs. You should just include a brief summary on
the business as well as some of the data provided that relates to the
business - but not all because there will be a separate section to go into
more detail.
- For example,
- ‘Katie is a self - employed hairdresser, and wants to diversify into
barbering, targeting students and young business professionals. She
has two options: start up her own barbers, or rent a chair in an existing
barbers. The UK hair and beauty industry is very competitive, but
annual revenue has been falling, shown by the 0.3% decrease in
revenue year on year. In total, there are 81 hair and beauty businesses
in Katie’s home town, with 53 of them being hairdressers, and only 4 of
them being barbers, which shows that there is a market for barber
shops in Katie’s home town, as there is only one barber shop within a
mile of the proposed shop Katie could use as her barbers if she
chooses to start up her own business.’
Market data/trends
- In this section, you will need to look at the market data/trends provided to you
in the exam paper, and you will need to write a summary of this data.
- It doesn’t need to be very long - only a couple of short paragraphs, but they
need to be the data most relevant. However, you don’t need to go into much
detail, just explain what the data means/shows.
Resources - Human, Financial, Physical
