OIM 210 FINAL EXAM QUESTIONS & ANSWERS
The bulk of Google's revenue comes from - Answer -Advertising
The website displayed when a user clicks on an ad is called the - Answer -Landing
page
Operational effectiveness is a dangerous strategy for firms to follow because - Answer -
When offerings are roughly the same, they are more commodity than differentiated
A firm is said to be ______________ when it attempts to match the benefits of a
successful position while maintaining its position. - Answer -Straddling
The resource based view of the competitive advantage states that for a firm to obtain
substantial competitive advantage it must control a set of exploitable resources that
have 4 critical characteristics. What are they? - Answer -1. Rareness
2. Value
3. Imperfect imitability
4. Non-subsitutionality
According to Porter, strategy is fundamentally about being - Answer -Different
UPS and Fed Ex are competing using an - Answer -Operational Effectiveness strategy
Which of the following is NOT one of Porter's five forces? - Answer -Customer
Satisfaction
Google's stated mission is to - Answer -Organize the world's information and make it
universally accessible and useful
Black hat SEO refers to a set of practices that are used to increase a site or pages
ranks in search engines through means that violate the search engines terms of service
- Answer -True
When the number of WhatsApp users begin to increase, this app became a must have
for messaging needs network effect of WhatsApp users attracting their friends as users
one be called? - Answer -Same side exchange benefits
The main reason for TIVO's failure is, - Answer -It was basing their competitive
advantage only on tech that others easily copied
Network effects are also known as - Answer -Metcalfe's Law and Network Externalities
The bulk of Google's revenue comes from - Answer -Advertising
The website displayed when a user clicks on an ad is called the - Answer -Landing
page
Operational effectiveness is a dangerous strategy for firms to follow because - Answer -
When offerings are roughly the same, they are more commodity than differentiated
A firm is said to be ______________ when it attempts to match the benefits of a
successful position while maintaining its position. - Answer -Straddling
The resource based view of the competitive advantage states that for a firm to obtain
substantial competitive advantage it must control a set of exploitable resources that
have 4 critical characteristics. What are they? - Answer -1. Rareness
2. Value
3. Imperfect imitability
4. Non-subsitutionality
According to Porter, strategy is fundamentally about being - Answer -Different
UPS and Fed Ex are competing using an - Answer -Operational Effectiveness strategy
Which of the following is NOT one of Porter's five forces? - Answer -Customer
Satisfaction
Google's stated mission is to - Answer -Organize the world's information and make it
universally accessible and useful
Black hat SEO refers to a set of practices that are used to increase a site or pages
ranks in search engines through means that violate the search engines terms of service
- Answer -True
When the number of WhatsApp users begin to increase, this app became a must have
for messaging needs network effect of WhatsApp users attracting their friends as users
one be called? - Answer -Same side exchange benefits
The main reason for TIVO's failure is, - Answer -It was basing their competitive
advantage only on tech that others easily copied
Network effects are also known as - Answer -Metcalfe's Law and Network Externalities
