OIM 210 JUNAID EXAM 3 QUESTIONS
4 M's of Social Media - Answer -Magnet, Megaphone, Monitor, Mediate
Megaphone - Answer -Outbound to customer
Monitor - Answer -Outbound listening to customers, competitors, and 'best practice'
role models
Mediate - Answer -Customer & community dialog
Owned media - Answer -communication channels that an organization controls.
Includes firm-run blogs and Web sites, apps, and organization accounts on social media
such as Twitter, Facebook, Pinterest, YouTube, and Instagram.
Products or services that add additional value to the network are known as
_______________.
Select one:
a. Complimentary Benefits
b. Offerings
c. Resource tools
d. Subsidized adoption - Answer -The correct answer is: Complimentary Benefits
An example of social proof is:
Select one:
a. Getting rides from a stranger is not scary!
b. Staying at someone else's apartment is ok
c. Finding someone online to care for your children is not a bad idea
d. It is ok for a stranger to walk your pet
e. All of the above - Answer -The correct answer is: All of the above
Peer production refers to:
Select one:
a. the process of tracking and responding to online mentions of a product, organization,
or individual.
b. graphical editing tools, such as those found in a wiki, page layout program, or other
design tool.
c. programming hooks, or guidelines published by firms that tell other programs how to
get a service to perform a task such as send or receive data.
d. content that is more complex than simple text or photos and includes animation,
audio, and video.
, e. users collaboratively working to create content, products, and services. - Answer -
The correct answer is: users collaboratively working to create content, products, and
services.
What does the concept "wisdom of crowds" state?
Select one:
a. The wisdom of a large group is never greater than the wisdom of a small group of
trained professionals.
b. A group of individuals collectively has equal insight when compared with a single
trained professional.
c. A group of individuals, consisting of mostly untrained amateurs, has more insight than
a single/small group of trained professionals.
d. None of the above. - Answer -The correct answer is: A group of individuals,
consisting of mostly untrained amateurs, has more insight than a single/small group of
trained professionals.
What is crowdsourcing?
Select one:
a. It is the act of taking a job traditionally performed by a designated agent and
outsourcing it to an undefined generally large group of people in the form of an open
call.
b. It is the act of moving a job from a group of ineffective employees to an efficient
employee.
c. It is the process of selling products to people in the guise of conducting marketing
research.
d. It is the act where a group of people moves from one country to another while looking
out for better work opportunities.
e. It is the movement of employees from one department to another with the aim of
improving their skill sets. - Answer -The correct answer is: It is the act of taking a job
traditionally performed by a designated agent and outsourcing it to an undefined
generally large group of people in the form of an open call.
Network Effects are physical wires or wireless system that connects pieces of
electronics
Select one:
a. True
b. False - Answer -The correct answer is: False
A post shared 1 million times is an example of ______________, which is considered
as the most valuable type of media.
Select one:
a. Paid Media
b. Earned Media
c. Group Media
d. Owned Media - Answer -The correct answer is: Earned Media
4 M's of Social Media - Answer -Magnet, Megaphone, Monitor, Mediate
Megaphone - Answer -Outbound to customer
Monitor - Answer -Outbound listening to customers, competitors, and 'best practice'
role models
Mediate - Answer -Customer & community dialog
Owned media - Answer -communication channels that an organization controls.
Includes firm-run blogs and Web sites, apps, and organization accounts on social media
such as Twitter, Facebook, Pinterest, YouTube, and Instagram.
Products or services that add additional value to the network are known as
_______________.
Select one:
a. Complimentary Benefits
b. Offerings
c. Resource tools
d. Subsidized adoption - Answer -The correct answer is: Complimentary Benefits
An example of social proof is:
Select one:
a. Getting rides from a stranger is not scary!
b. Staying at someone else's apartment is ok
c. Finding someone online to care for your children is not a bad idea
d. It is ok for a stranger to walk your pet
e. All of the above - Answer -The correct answer is: All of the above
Peer production refers to:
Select one:
a. the process of tracking and responding to online mentions of a product, organization,
or individual.
b. graphical editing tools, such as those found in a wiki, page layout program, or other
design tool.
c. programming hooks, or guidelines published by firms that tell other programs how to
get a service to perform a task such as send or receive data.
d. content that is more complex than simple text or photos and includes animation,
audio, and video.
, e. users collaboratively working to create content, products, and services. - Answer -
The correct answer is: users collaboratively working to create content, products, and
services.
What does the concept "wisdom of crowds" state?
Select one:
a. The wisdom of a large group is never greater than the wisdom of a small group of
trained professionals.
b. A group of individuals collectively has equal insight when compared with a single
trained professional.
c. A group of individuals, consisting of mostly untrained amateurs, has more insight than
a single/small group of trained professionals.
d. None of the above. - Answer -The correct answer is: A group of individuals,
consisting of mostly untrained amateurs, has more insight than a single/small group of
trained professionals.
What is crowdsourcing?
Select one:
a. It is the act of taking a job traditionally performed by a designated agent and
outsourcing it to an undefined generally large group of people in the form of an open
call.
b. It is the act of moving a job from a group of ineffective employees to an efficient
employee.
c. It is the process of selling products to people in the guise of conducting marketing
research.
d. It is the act where a group of people moves from one country to another while looking
out for better work opportunities.
e. It is the movement of employees from one department to another with the aim of
improving their skill sets. - Answer -The correct answer is: It is the act of taking a job
traditionally performed by a designated agent and outsourcing it to an undefined
generally large group of people in the form of an open call.
Network Effects are physical wires or wireless system that connects pieces of
electronics
Select one:
a. True
b. False - Answer -The correct answer is: False
A post shared 1 million times is an example of ______________, which is considered
as the most valuable type of media.
Select one:
a. Paid Media
b. Earned Media
c. Group Media
d. Owned Media - Answer -The correct answer is: Earned Media
