OIM 210 QUESTIONS AND ANSWERS
Is OIM merged into every discipline? (T or F) - Answer -True
Can firms be successful from luck? (T or F) - Answer -False
UPS vs. FedEx, Snapchat vs. Instagram, Netflix vs. Amazon, TiVo- are all examples of
what? - Answer -Technology being copied
Can tech alone give you a sustainable advantage? (T or F) - Answer -False
Resource-based view of competitive advantage - Answer -The strategic thinking
approach suggesting that if a firm is to maintain sustainable competitive advantage, it
must control an exploitable resource, or set of resources, that have four critical
characteristics. These resources must be (1) valuable, (2) rare, (3) imperfectly imitable,
and (4) nonsubstitutable.
distribution channel - Answer -set of people and organizations responsible for the flow
of products and services from the producer to the ultimate user
Imitation-resistant Value Chain Organization - Answer -A way of doing business that
competitors struggle to replicate and that frequently involves technology in a key
enabling role.
brand - Answer -a name, term, symbol, design, or combination thereof that identifies a
seller's products and differentiates them from competitors' products
scale - Answer -Economics of scale
Porter's Five Forces - Answer -threat of entry, threat of substitute, supplier power,
buyer power, and competitive rivalry
price transparency - Answer -the ease with which consumers can find out the variety of
prices in a market
information asymmetry - Answer -situation in which one party is more informed than
another because of the possession of private information
contract manufacturing - Answer -a joint venture in which a company contracts with
manufacturers in a foreign market to produce its product or provide its service
Why did Gap go down in flames? - Answer -Because they operated based on intuition
not data collection.
Is OIM merged into every discipline? (T or F) - Answer -True
Can firms be successful from luck? (T or F) - Answer -False
UPS vs. FedEx, Snapchat vs. Instagram, Netflix vs. Amazon, TiVo- are all examples of
what? - Answer -Technology being copied
Can tech alone give you a sustainable advantage? (T or F) - Answer -False
Resource-based view of competitive advantage - Answer -The strategic thinking
approach suggesting that if a firm is to maintain sustainable competitive advantage, it
must control an exploitable resource, or set of resources, that have four critical
characteristics. These resources must be (1) valuable, (2) rare, (3) imperfectly imitable,
and (4) nonsubstitutable.
distribution channel - Answer -set of people and organizations responsible for the flow
of products and services from the producer to the ultimate user
Imitation-resistant Value Chain Organization - Answer -A way of doing business that
competitors struggle to replicate and that frequently involves technology in a key
enabling role.
brand - Answer -a name, term, symbol, design, or combination thereof that identifies a
seller's products and differentiates them from competitors' products
scale - Answer -Economics of scale
Porter's Five Forces - Answer -threat of entry, threat of substitute, supplier power,
buyer power, and competitive rivalry
price transparency - Answer -the ease with which consumers can find out the variety of
prices in a market
information asymmetry - Answer -situation in which one party is more informed than
another because of the possession of private information
contract manufacturing - Answer -a joint venture in which a company contracts with
manufacturers in a foreign market to produce its product or provide its service
Why did Gap go down in flames? - Answer -Because they operated based on intuition
not data collection.
