marketing 201 comprehensive questions

marketing
201
comprehensi
ve questions



when backed by buying power, DEMANDS
wants become __________


• physical needs
• exchanges
• self-esteem needs
• demands
• social needs



which of the following is most customer relationships
essential to even the simplest
definition of marketing


• making a profit
• making a sale
• the production concept
• customer relationships
• demand management
Cultural forecasters have religious affiliations
noticed a declining
canadian interest in
_________________________
_.


• a work as a source of
satisfaction and self
definition
• organized crime
• religious affiliations
• dominating and taming
nature
• the fine arts

,the_____concept calls for selling
aggressive
selling and promotion effort



• selling
• production
• societal marketing
• product
• marketing
millennials represent a larger true
demographic segment than
the baby boomers or Gen
Xers


• true
• false
Omar Khan works for a true
distribution channel firm that
helps several electronics
companies find customers or
make sales them. Omar
works for a reseller


• true
• false
women account for the true
majority of the canadian
workforce


•

tru
e
fal
se
the art and science of marketing management
choosing target makers and
building profitable
relationships with them is
called ______


• selling
• segmentation
• marketing management
• societal marketing
• positioning
some fast-food offer tasty societal marketing concept
and convenient food at

, affordable prices, but in
doing so they contribution to
a national obesity epidemic
and environmental problems.
These fast food restaurant
overlook the
______philosophy


• production concept
• marketing concept
• societal marketing
concept
• selling concept
• production concept