MKT201-CHAP16| Questions and Answers
1) Hip-hop music and B
the fashion that accompanies
it have been part of the black
urban subculture for several
years. Which of the following
best illustrates the latest
developments in this
culture?
A) Urban block parties
feature break- dancing
and graffiti.
B) Hip-hop disengages from its
American roots as artists
around the world develop
their own localized
interpretations.
C) Web-based communities
dedicated to overthrowing
the hip-hop culture have
developed.
D) Manhattan art galleries
are featuring graffiti
artists.
2) It is quite common for D
mainstream culture to modify
symbols identified with
"cutting edge" subcultures
and present these to a
larger audience. Such
cultural products undergo a
process of________, by which
their
original meanings are
transformed by outsiders.
,A) innovation
B) transformation
C) diffusion
D) cooptation
, 3) The culture we live in C
creates the meaning of
everyday products; these
meanings move through
a society to consumers.
Meaning transfer is largely
accomplished by _.
A) product design and distribution
B) product design and pricing
C) advertising and fashion
industries
D) public relations and the music
industry
4) Products are winnowed out C
as they make their way down
the path from conception to
consumption, a process
called_____________________.
A) diffusion
B) cooptation
C) cultural selection
D) cultural mapping
5) Which of the following B
statements would be viewed
as most true about styles?
A) A style typically starts in a
large group of people as a
safe but unique statement.
B) Styles are often a
reflection of more
fundamental societal
trends.
C) Influential people play only a
minor role in deciding which
styles will succeed.
D) Styles most often result
from a deliberate
statement from ordinary
consumers that has been
met by a rather
spontaneous response
from designers.
1) Hip-hop music and B
the fashion that accompanies
it have been part of the black
urban subculture for several
years. Which of the following
best illustrates the latest
developments in this
culture?
A) Urban block parties
feature break- dancing
and graffiti.
B) Hip-hop disengages from its
American roots as artists
around the world develop
their own localized
interpretations.
C) Web-based communities
dedicated to overthrowing
the hip-hop culture have
developed.
D) Manhattan art galleries
are featuring graffiti
artists.
2) It is quite common for D
mainstream culture to modify
symbols identified with
"cutting edge" subcultures
and present these to a
larger audience. Such
cultural products undergo a
process of________, by which
their
original meanings are
transformed by outsiders.
,A) innovation
B) transformation
C) diffusion
D) cooptation
, 3) The culture we live in C
creates the meaning of
everyday products; these
meanings move through
a society to consumers.
Meaning transfer is largely
accomplished by _.
A) product design and distribution
B) product design and pricing
C) advertising and fashion
industries
D) public relations and the music
industry
4) Products are winnowed out C
as they make their way down
the path from conception to
consumption, a process
called_____________________.
A) diffusion
B) cooptation
C) cultural selection
D) cultural mapping
5) Which of the following B
statements would be viewed
as most true about styles?
A) A style typically starts in a
large group of people as a
safe but unique statement.
B) Styles are often a
reflection of more
fundamental societal
trends.
C) Influential people play only a
minor role in deciding which
styles will succeed.
D) Styles most often result
from a deliberate
statement from ordinary
consumers that has been
met by a rather
spontaneous response
from designers.
