MKT201 CHAP 13 | Questions and Answers
1)____________________________Consum B
ers' lifestyles are affected by group
membership within society-at-large. These
groups are known as___________.
A) culture
B)subcultures
C) cliques
D) normal groups
2) A_______is defined by a group of people C
who share an identity based on certain
activities or art forms.
A) culture
B)subculture
C) microculture
D) clique
3) Tuners, Dead Heads, and Star Trek C
fans are all examples of _.
A) cultures
B)subcultures
C) microcultures
D) cliques
, 4) Which of the following terms best B
describes the United States' society?
A) homogeneous
B)heterogeneous
C) xenophobic
D) democratically pure
5) In a_______culture, members of the D
culture tend to be loosely knit and words
carry most of the weight in
messages.
A) southern-context
B)high-context
C) northern-context
D) low-context
6) In the 2000 U.S. Census, about ________ million A
Americans defined themselves as belonging
to two or more racial groups.
A) 7
B)10
C) 15
D) 20
7) The process whereby a product B
formerly associated with a specific ethnic
group is detached from its roots and
marketed to other subcultures is called
______________________________.
A) de-alienation
B)deethnicization
C) de-immigration
D) deculturization
8) Ethnic groups with a(n)_______tend to B
relax their identification with their country of
origin.
A) recent population growth
B)longer history in the United States
C) increasing household income
D) ethnic symbolism
9) When new immigrants arrive in this C
country, they tend to cluster
geographically. The primary source of
information and advice for this group
comes from which of the following?
A) advertising
B)consulates or embassies
C) the local community where
the immigrant locates
D) relatives in the immigrant's home country
1)____________________________Consum B
ers' lifestyles are affected by group
membership within society-at-large. These
groups are known as___________.
A) culture
B)subcultures
C) cliques
D) normal groups
2) A_______is defined by a group of people C
who share an identity based on certain
activities or art forms.
A) culture
B)subculture
C) microculture
D) clique
3) Tuners, Dead Heads, and Star Trek C
fans are all examples of _.
A) cultures
B)subcultures
C) microcultures
D) cliques
, 4) Which of the following terms best B
describes the United States' society?
A) homogeneous
B)heterogeneous
C) xenophobic
D) democratically pure
5) In a_______culture, members of the D
culture tend to be loosely knit and words
carry most of the weight in
messages.
A) southern-context
B)high-context
C) northern-context
D) low-context
6) In the 2000 U.S. Census, about ________ million A
Americans defined themselves as belonging
to two or more racial groups.
A) 7
B)10
C) 15
D) 20
7) The process whereby a product B
formerly associated with a specific ethnic
group is detached from its roots and
marketed to other subcultures is called
______________________________.
A) de-alienation
B)deethnicization
C) de-immigration
D) deculturization
8) Ethnic groups with a(n)_______tend to B
relax their identification with their country of
origin.
A) recent population growth
B)longer history in the United States
C) increasing household income
D) ethnic symbolism
9) When new immigrants arrive in this C
country, they tend to cluster
geographically. The primary source of
information and advice for this group
comes from which of the following?
A) advertising
B)consulates or embassies
C) the local community where
the immigrant locates
D) relatives in the immigrant's home country
