MKT201 CHAPTER 6 Flashcards | QUESTIONS AND ANSWERS | 2025/2026

MKT201 CHAPTER 6 | QUESTIONS AND ANSWERS


______is where a person D
derives his or her identity
in large measure from a
social group.
A) Nano frame
B) Micro frame
C) Looking-glass self
D) Collective self

Many______cultures stress A
the importance of a
collective self, in which an
individual's identity is
derived in large measure
from his or her social
group.
A) Eastern
B)American
C) Western
D) European

,"Casual Fridays" in D
American workplaces
encourage the
expression of a person's
__________________.
A) virtual self
B) dual self
C) cultural self
D) unique self

______summarizes the C
beliefs a person holds
about his own attributes
and how he/she evaluates
their self on those
qualities.
A) Actual self
B) Self-esteem
C) Self-concept
D) Self-ego

A person's conception B
of how he/she would like
to be is called _.
A) self-image
B) ideal self
C) self-concept
D) self-esteem

The ideal self is a C
person's conception of
how she
________.
A) adapts to play different
roles
B) imagines other think
of her
C) would like to be
D) realistically thinks she is

, Through the process of A
______, people try to
"manage" what others
think of them by
strategically choosing
clothing and other
products that will convey
a positive image.
A) impression
management
B) self-extension
C) self-esteem
D) social comparison


Consumers who have D
______are particularly
good targets for
marketing
communications that use
fantasy appeals.
A) self-fulfilling
prophecies
B) looking-glass selves
C) a small gap
between their real and
ideal selves
D) a large gap between
their real and ideal selves

Jim Smith thinks he should A
be more outgoing. He is
looking at his______.
A) ideal self
B) self-concept
C) looking-glass self
D) self-esteem