MKT201 CHAP 4
1)______refers to the C
process that causes
people to behave as they
do.
A) Goals
B) Needs
C) Motivation
D) Drives
2) When a need is D
aroused that the
consumer wishes to satisfy,
the ________ process has
been activated.
A) goals
B) need
C) desire
D) motivation
,3) In the motivation D
process, the desired end
state is the consumer's
________.
A) drive
B) need state
C) benefit
D) goal
4) Whether a A
consumer's need is
utilitarian or hedonic,
the______________it
creates determines
the urgency the
consumer feels to
reduce it.
A) magnitude of
the tension
B) direction of the tension
C) expectancy
D) reinforcement
5) What theory of B
motivation is related to
the idea that customers
desire a state of
balance called
homeostasis?
A) instinct theory
B) drive theory
C) expectancy theory
D) need theory
, 6) Early work on B
motivation ascribed
behavior to_____, a
view
that is now largely
discredited.
A) economics
B) instinct
C) demand
D) goals
7)______suggests that C
expectations we will
achieve desirable
outcomes-positive
incentives-rather than
being pushed from
within motivate our
behavior.
A) Homogeneity
B) Gestaltism
C) Expectancy theory
D) Homeostasis
8) Which of the following D
IS NOT a biogenic need?
A) the need for food
B) the need for shelter
C) the need for water
D) the need
for
achievement
1)______refers to the C
process that causes
people to behave as they
do.
A) Goals
B) Needs
C) Motivation
D) Drives
2) When a need is D
aroused that the
consumer wishes to satisfy,
the ________ process has
been activated.
A) goals
B) need
C) desire
D) motivation
,3) In the motivation D
process, the desired end
state is the consumer's
________.
A) drive
B) need state
C) benefit
D) goal
4) Whether a A
consumer's need is
utilitarian or hedonic,
the______________it
creates determines
the urgency the
consumer feels to
reduce it.
A) magnitude of
the tension
B) direction of the tension
C) expectancy
D) reinforcement
5) What theory of B
motivation is related to
the idea that customers
desire a state of
balance called
homeostasis?
A) instinct theory
B) drive theory
C) expectancy theory
D) need theory
, 6) Early work on B
motivation ascribed
behavior to_____, a
view
that is now largely
discredited.
A) economics
B) instinct
C) demand
D) goals
7)______suggests that C
expectations we will
achieve desirable
outcomes-positive
incentives-rather than
being pushed from
within motivate our
behavior.
A) Homogeneity
B) Gestaltism
C) Expectancy theory
D) Homeostasis
8) Which of the following D
IS NOT a biogenic need?
A) the need for food
B) the need for shelter
C) the need for water
D) the need
for
achievement
