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,Hotel Operations Management, 4e (Hayes)
Chapter 1 Overview of the Hotel Industry
1) Which segment of the tourism industry includes lodging operations of all types?
A) Retail
B) Hospitality
C) Transportation
D) Destination sites
Answer: B
Learning Objective: 1.1. Define components of the tourism industry and its lodging (hotel)
sector.
Difficulty: Easy
2) Which type of lodging operation offers its guests sleeping rooms, meeting space and complete
food and beverage services?
A) Hostel
B) Full-service
C) Select-service
D) Limited-service
Answer: B
Learning Objective: 1.1. Define components of the tourism industry and its lodging (hotel)
sector.
Difficulty: Easy
3) An ala carte menu is defined as one in which the menu items offered on it are individually
A) priced.
B) served.
C) described.
D) portioned.
Answer: A
Learning Objective: 1.1. Define components of the tourism industry and its lodging (hotel)
sector.
Difficulty: Medium
4) Which type of hotel is typically operated out of a converted home?
A) Hostel
B) Full-service
C) Select-service
D) Bed and Breakfast
Answer: D
Learning Objective: 1.1. Define components of the tourism industry and its lodging (hotel)
sector.
Difficulty: Medium
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,5) The United Nations World Tourism Organization (UNWTO) defines tourism as people
"traveling to and staying in places outside their usual environment" for leisure, business, or other
purposes. For travel to qualify as tourism under this definition, it must last
A) less than 24 hours and less than one year.
B) more than 24 hours and less than one year.
C) less than 24 hours and more than one year.
D) more than 24 hours and more than one year.
Answer: B
Learning Objective: 1.1. Define components of the tourism industry and its lodging (hotel)
sector.
Difficulty: Hard
6) What is the approximate size of the "average" hotel in the United States?
A) 50 rooms
B) 100 rooms
C) 200 rooms
D) 300 rooms
Answer: B
Learning Objective: 1.2. Describe the lodging industry's properties, guests, and characteristics.
Difficulty: Easy
7) Which lodging industry characteristic recognizes the fact that the steps involved in preparing a
guest room for sale are basically the same each time it is sold?
A) Inseparability of manufacture and sales
B) Perishability
C) Repetitiveness
D) Labor intensive
Answer: C
Learning Objective: 1.2. Describe the lodging industry's properties, guests, and characteristics.
Difficulty: Easy
8) The concept of "perishability" in the hotel industry refers to the fact that
A) as hotels age, their rooms become less valuable.
B) as hotels age, their rooms become more valuable.
C) if a hotel room is not rented on a specific date, its revenue for that date is lost forever.
D) if a hotel room is not rented on a specific date, its revenue for that date must be recovered on
a future date.
Answer: C
Learning Objective: 1.2. Describe the lodging industry's properties, guests, and characteristics.
Difficulty: Medium
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,9) Which lodging industry characteristic recognizes the fact that a hotel's ability to attract and
retain qualified staff members who consistently deliver excellent service is a key to the success
or failure of a hotel?
A) Perishability
B) Repetitiveness
C) Labor intensive
D) Inseparability of manufacture and sales
Answer: C
Learning Objective: 1.2. Describe the lodging industry's properties, guests, and characteristics.
Difficulty: Medium
10) Which lodging industry characteristic recognizes the fact that, in most cases, a hotel's GM
must have expertise in one or more areas beyond that of merely selling hotel rooms?
A) Perishability
B) Repetitiveness
C) Labor intensive
D) Inseparability of manufacture and sales
Answer: D
Learning Objective: 1.2. Describe the lodging industry's properties, guests, and characteristics.
Difficulty: Hard
11) What is the name for the entity responsible for managing a hotel brand or flag?
A) Franchisor
B) Franchisee
C) Contract company
D) Third-party management company
Answer: A
Learning Objective: 1.3. Describe lodging property ownership, management, and
organizational alternatives.
Difficulty: Easy
12) In the hospitality industry, hotels with over 1,000 guest rooms are commonly referred to as
A) mega hotels.
B) full-service hotels.
C) select-service hotels
D) limited-service hotels.
Answer: A
Learning Objective: 1.3. Describe lodging property ownership, management, and
organizational alternatives.
Difficulty: Easy
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,13) What is an example of a staff department in a lodging operation?
A) Front Office
B) Housekeeping
C) Food and Beverage
D) Human Resources
Answer: D
Learning Objective: 1.3. Describe lodging property ownership, management, and
organizational alternatives.
Difficulty: Medium
14) What is an example of a revenue center in a hotel?
A) Security department
B) Accounting department
C) Front Office department
D) Human Resources department
Answer: C
Learning Objective: 1.3. Describe lodging property ownership, management, and
organizational alternatives.
Difficulty: Medium
15) What is an example of a cost center in a lodging operation?
A) Parking garage
B) Front Office department
C) Food and Beverage department
D) Human Resources department
Answer: D
Learning Objective: 1.3. Describe lodging property ownership, management, and
organizational alternatives.
Difficulty: Medium
16) How is an individual hotel's "market share" typically measured in the lodging industry?
A) By the number of guest rooms sold
B) By the number of hotels in a market
C) By the percentage of dollars captured
D) By the number of guest rooms in a market
Answer: C
Learning Objective: 1.3. Describe lodging property ownership, management, and
organizational alternatives.
Difficulty: Hard
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,17) What is the term used to describe the difference between a hotel's operating revenue and its
operating expenses?
A) Room rate
B) Occupancy percentage
C) Average daily rate (ADR)
D) Gross operating profit (GOP)
Answer: D
Learning Objective: 1.4. Identify current lodging industry challenges.
Difficulty: Easy
18) What is the formula lodging managers use to calculate a hotel's occupancy rate (%)?
A) Total Rooms Sold + Total Rooms Available x 100 = Occupancy rate (%)
B) Total Rooms Sold - Total Rooms Available x 100 = Occupancy rate (%)
C) Total Rooms Sold ÷ Total Rooms Available x 100 = Occupancy rate (%)
D) Total Rooms Sold x Total Rooms Available x 100 = Occupancy rate (%)
Answer: C
Learning Objective: 1.4. Identify current lodging industry challenges.
Difficulty: Medium
19) A hotel had 353 rooms available for sale on a Saturday night. The hotel sold 300 rooms that
night. What was the hotel's occupancy rate (%) for that Saturday?
A) 8.5%
B) 11.6%
C) 85.0%
D) 116.6%
Answer: C
Learning Objective: 1.4. Identify current lodging industry challenges.
Difficulty: Medium
20) When a hotel plans to advertise its services to a very specific group of travelers, the hotel is
employing principles of
A) brand proliferation.
B) short term rentals.
C) market segmentation.
D) overlapping brand management.
Answer: C
Learning Objective: 1.4. Identify current lodging industry challenges.
Difficulty: Hard
21) What is an example of an OTA?
A) Hyatt.com
B) Bookings.com
C) Trumphotels.com
D) Choicehotels.com
Answer: B
Learning Objective: 1.4. Identify current lodging industry challenges.
Difficulty: Hard
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,22) A senior employee of a hotel who provides advice and counsel to less-experienced staff
members about matters relating to a job, organization, or profession is known as
A) a coach.
B) a mentor.
C) an advocate.
D) a counsellor.
Answer: B
Learning Objective: 1.5. Review typical lodging industry career opportunities and effective
career planning principles.
Difficulty: Easy
23) Enrollment in a formal two-year or four-year hospitality management training program is
A) irrelevant to a manager's lodging career.
B) absolutely critical to a successful hospitality career.
C) not absolutely critical to a successful hospitality career.
D) absolutely critical to a successful hospitality career in multi-unit management.
Answer: C
Learning Objective: 1.5. Review typical lodging industry career opportunities and effective
career planning principles.
Difficulty: Medium
24) What is the term for a graphic "road map" that indicates possible career progression through
a lodging organization?
A) Internship
B) Mentorship
C) Career ladder
D) Professional development program
Answer: C
Learning Objective: 1.5. Review typical lodging industry career opportunities and effective
career planning principles.
Difficulty: Medium
25) Which would be a typical management position found only in a multi-unit hotel management
company?
A) Director of Sales
B) Director of Marketing
C) Convention services manager
D) Regional General Manager
Answer: D
Learning Objective: 1.5. Review typical lodging industry career opportunities and effective
career planning principles.
Difficulty: Hard
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,Hotel Operations Management, 4e (Hayes)
Chapter 2 The Guest Service Imperative
1) What is the term used to describe a guest's perception of the relationship between what they
paid for a hospitality product or service relative to what they received for their payment?
A) Value
B) Service
C) Quality
D) Moment of truth
Answer: A
Learning Objective: 2.1. Explain the importance of guest service and the need for service to be
an integral part of a hotel's culture.
Difficulty: Easy
2) An integral part of a hotel's corporate culture must be an emphasis on
A) staff.
B) image.
C) profits.
D) guests.
Answer: D
Learning Objective: 2.1. Explain the importance of guest service and the need for service to be
an integral part of a hotel's culture.
Difficulty: Medium
3) What is the first step to be taken when formally planning for the delivery of quality service in
a hotel organization?
A) Establish core values
B) Create a vision statement
C) Complete a strategic audit
D) Develop a mission statement
Answer: C
Learning Objective: 2.1. Explain the importance of guest service and the need for service to be
an integral part of a hotel's culture.
Difficulty: Medium
4) What is the term used to describe the granting to employees the authority (power) to make key
decisions within the employees' areas of responsibility?
A) Coaching
B) Mentoring
C) Supervising
D) Empowering
Answer: D
Learning Objective: 2.2. Discuss the need for managers to model guest service as a core value
as service processes are developed, implemented, and maintained.
Difficulty: Easy
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, 5) Hotel managers have a significant responsibility to discover what their guests want and then
A) reduce these wants.
B) satisfy these wants.
C) modify these wants.
D) hire employees that these wants.
Answer: B
Learning Objective: 2.2. Discuss the need for managers to model guest service as a core value
as service processes are developed, implemented, and maintained.
Difficulty: Medium
6) As guest service needs increase, a hotel's employee-to-guest ratio will typically
A) decrease.
B) increase.
C) remain constant.
D) be harder to calculate.
Answer: B
Learning Objective: 2.3. Explain the importance of considering the needs of hotel guests from
their own perspectives.
Difficulty: Easy
7) What is an example of a universal need of all hotel guests?
A) Mini-bars
B) In-room safes
C) Wi-Fi access
D) Clean drinking water
Answer: D
Learning Objective: 2.3. Explain the importance of considering the needs of hotel guests from
their own perspectives.
Difficulty: Easy
8) Employee guest ratio is typically calculated as the number of hotel employees relative to the
A) supervision levels in a hotel.
B) number of rooms in a hotel.
C) number of rooms sold in a hotel.
D) room revenue achieved by a hotel.
Answer: B
Learning Objective: 2.3. Explain the importance of considering the needs of hotel guests from
their own perspectives.
Difficulty: Medium
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