and Travel, 7th edition Roy A. Cook
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,The Business of Hospitality and Travel, 7e (Cook)
Chapter 1 Introducing the World's Largest Industry, Tourism
1) Which of the following best defines tourism according to the chapter?
A) The permanent movement of people to new destinations
B) The temporary movement of people to destinations outside their normal places of work and
residence
C) Traveling for business purposes only
D) Traveling within one's home country only
Answer: B
Explanation: Correct! Tourism involves the temporary movement of people to destinations
outside their normal places of work and residence.
2) What is the projected growth rate of the tourism industry from 2022 to 2032?
A) 0.035
B) 0.058
C) 0.02
D) 0.071
Answer: B
Explanation: Correct! The tourism industry is expected to grow by 5.8% annually from 2022 to
2032.
3) Which organization is known for making the case for tourism's global importance and
economic value?
A) World Travel and Tourism Council (WTTC)
B) United Nations Educational, Scientific and Cultural Organization (UNESCO)
C) International Air Transport Association (IATA)
D) World Health Organization (WHO)
Answer: A
Explanation: Correct! The World Travel and Tourism Council (WTTC) includes executives of
airlines, hotel chains, and travel agents among its members and concentrates on making the case
for tourism's global importance and economic value.
4) Which of the following is NOT a component of the tourism industry as listed in Table 1.1 in
the chapter?
A) accommodation services
B) air passenger transport services
C) food and beverage services
D) manufacturing services
Answer: D
Explanation: Correct! Manufacturing services is not listed as a component of the tourism
industry in Table 1.1.
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,5) According to the chapter, how does the U.S. Travel Association define tourism activities?
A) trips away from home of 100 miles or more
B) trips away from home of 50 miles or more
C) trips that include an overnight stay in unpaid accommodations
D) trips within one's home state only
Answer: B
Explanation: Correct! The U.S. Travel Association defines tourism activities as trips away from
home of 50 miles or more, one way, or trips that include an overnight stay in paid
accommodations.
6) What is the commonly agreed-upon definition of tourists or visitors by UN Tourism?
A) a social, cultural, and economic phenomenon involving the movement of people to places
outside their usual environment for personal or business purposes
B) people traveling within their home country only
C) individuals traveling for business purposes only
D) people relocating permanently to a new place
Answer: A
Explanation: Correct! UN Tourism defines tourism as a social, cultural, and economic
phenomenon involving the movement of people to places outside their usual environment for
personal or business purposes.
7) Who is at the center of the integrated model of tourism?
A) travelers (tourists)
B) tourism promoters
C) tourism service suppliers
D) government agencies
Answer: A
Explanation: Correct! Travelers (tourists) serve as the focal point for all tourism activities and
form the center of the integrated model of tourism.
8) Which of the following is NOT one of the forces shaping the tourism industry in the outer
band of the model?
A) forces
B) social/cultural forces
C) political forces
D) environmental forces
Answer: A
Explanation: Correct! Technological forces are one of the forces shaping the tourism industry
in the outer band of the model.
9) What role do tourism promoters play in the integrated model of tourism?
A) They provide transportation services.
B) They provide information and marketing services.
C) They develop tourism policies.
D) They manage tourism accommodations.
Answer: B
Explanation: Correct! Tourism promoters provide information and marketing services.
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,10) What is one example of a tourism service supplier in the integrated model of tourism?
A) travel agency
B) tourist board
C) airline
D) chamber of commerce
Answer: C
Explanation: Correct! Airlines are an example of tourism service suppliers.
11) Which era is known for the development of large sailing fleets for trade and travel
throughout the empire?
A) Empire Era
B) Phoenician Era
C) Middle Ages
D) Grand Tour Era
Answer: B
Explanation: Correct! The Phoenician Era is known for the development of large sailing fleets
for trade and travel throughout the empire.
12) What was the primary reason for travel during the Empire Era?
A) governmental, commercial, educational, and religious purposes
B) leisure and vacation purposes
C) exploration and discovery
D) adventure and curiosity
Answer: A
Explanation: Correct! During the Empire Era, people traveled in large numbers for
governmental, commercial, educational, and religious purposes.
13) Which invention by the Wright Brothers ushered in the era of flight?
A) the first commercial airliner
B) the first jet engine
C) the first successful aircraft flight
D) the first helicopter
Answer: C
Explanation: Correct! The Wright Brothers ushered in the era of flight with the first successful
aircraft flight.
14) What was the significance of Thomas Cook's contribution to the tourism industry?
A) developed the first travel agency
B) introduced the first credit card
C) invented the airplane
D) introduced the tour package
Answer: D
Explanation: Correct! Thomas Cook introduced the tour package, bringing travel to the general
public.
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,15) Which of the following is NOT one of the primary reasons for travel listed in the chapter?
A) vacation and leisure travel
B) visits to friends and relatives
C) business travel
D) medical tourism
Answer: D
Explanation: Correct! Medical tourism is not listed as one of the primary reasons for travel in
the chapter.
16) What new travel category emerged due to the pent-up demand for tourism following the
COVID-19 pandemic?
A) bleisure travel
B) revenge travel
C) medical tourism
D) ecotourism
Answer: B
Explanation: Correct! Revenge travel emerged due to the pent-up demand for tourism following
the COVID-19 pandemic.
17) Which discipline is NOT commonly included in the study of tourism according to the
chapter?
A) anthropology
B) sociology
C) economics
D) engineering
Answer: D
Explanation: Correct! Engineering is not commonly included in the study of tourism according
to the chapter.
18) What is an example of how tourism can change social structures?
A) Exposure to new cultures and habits can alter traditional ways of life.
B) It decreases social inequality.
C) It strengthens traditional customs.
D) It isolates local communities from global influences.
Answer: A
Explanation: Correct! Exposure to new cultures and habits can alter traditional ways of life in
host communities.
19) What is the most accurate map of the world according to the chapter?
A) Mercator projection
B) Robinson projection
C) Globe
D) Goode's homolosine projection
Answer: C
Explanation: Correct! The most accurate map of the world is a globe.
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,20) Which line separates the Northern and Southern Hemispheres?
A) prime meridian
B) equator
C) International Date Line
D) Tropic of Cancer
Answer: B
Explanation: Correct! The equator is the line that separates the Northern and Southern
Hemispheres.
21) What is the role of physical geography in tourism?
A) to identify and describe natural features of the Earth
B) to study cultural norms and religious expectations
C) to analyze economic impacts of tourism
D) to develop marketing strategies for tourism destinations
Answer: A
Explanation: Correct! Physical geography identifies and describes natural features of the Earth.
22) Which of the following is NOT a type of map commonly used in tourism?
A) topographical maps
B) satellite image maps
C) trail maps
D) financial maps
Answer: D
Explanation: Correct! Financial maps are not commonly used in tourism.
23) What is the primary focus of the marketing approach to studying tourism?
A) understanding and meeting the needs of customers
B) developing new tourism destinations
C) providing financial support to tourism organizations
D) regulating international travel laws
Answer: A
Explanation: Correct! The marketing approach focuses on understanding and meeting the needs
of customers.
24) Which of the following is NOT one of the four Ps of marketing?
A) product
B) price
C) place
D) profit
Answer: D
Explanation: Correct! Profit is not one of the four Ps of marketing.
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,25) What is the role of management in the tourism industry?
A) to develop promotional packages
B) to plan, organize, direct, and control activities
C) to provide financial support to tourism organizations
D) to regulate international travel laws
Answer: B
Explanation: Correct! Management involves planning, organizing, directing, and controlling
activities in the tourism industry.
26) Which financial concept measures the profit generated by a tourism organization?
A) margin
B) turnover
C) return on investment (ROI)
D) leverage
Answer: C
Explanation: Correct! Return on investment (ROI) measures the profit generated by a tourism
organization.
27) Which of the following is NOT a potential challenge facing the tourism industry?
A) environmental degradation
B) increased demands on public services and utilities
C) economic instability
D) decreased interest in travel
Answer: D
Explanation: Correct! Decreased interest in travel is not listed as a potential challenge in the
chapter.
28) What is one of the potential opportunities for the future of tourism?
A) decreased global travel
B) environmental degradation
C) increased use of technology to enhance tourism experiences
D) reduction in tourism-related jobs
Answer: C
Explanation: Correct! Increased use of technology to enhance tourism experiences is a potential
opportunity for the future of tourism.
29) What is one of the ethical guidelines suggested in the chapter for making decisions in the
tourism industry?
A) Do unto others as you would have them do unto you.
B) always prioritize profit over people
C) ignore environmental concerns
D) focus solely on short-term gains
Answer: A
Explanation: Correct! The Golden Rule, "Do unto others as you would have them do unto you,"
is suggested as an ethical guideline.
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,30) What is one of the questions to identify ethical behavior in tourism?
A) Will someone copy your behaviors?
B) Is there a chance of making a profit?
C) Will someone be hurt in this situation?
D) Is this a new tourism destination?
Answer: C
Explanation: Correct! One of the questions to identify ethical behavior is "Will someone be
hurt in this situation?"
31) Tourism is the temporary movement of people to destinations outside their normal places of
work and residence.
Answer: TRUE
Explanation: This is the accepted definition of tourism as described in the chapter.
32) The tourism industry is expected to grow by 3.5% annually from 2022 to 2032.
Answer: FALSE
Explanation: The tourism industry is expected to grow by 5.8% annually from 2022 to 2032.
33) The U.S. Travel Association defines tourism activities as trips away from home of 50 miles
or more, one way, or trips that include an overnight stay in paid accommodations.
Answer: TRUE
Explanation: This is the definition of tourism activities according to the U.S. Travel
Association.
34) Tourism is classified as a distinct industry with its own industrial classification code.
Answer: FALSE
Explanation: Tourism is not classified as a distinct industry with its own industrial
classification code.
35) Travelers (tourists) serve as the focal point for all tourism activities in the integrated model
of tourism.
Answer: TRUE
Explanation: Travelers (tourists) serve as the focal point for all tourism activities and form the
center of the integrated model of tourism.
36) Tourism promoters provide transportation and accommodation services.
Answer: FALSE
Explanation: Tourism promoters provide information and marketing services, not transportation
and accommodation services.
37) The Phoenicians were known for developing large sailing fleets for trade and travel
throughout their empire.
Answer: TRUE
Explanation: The Phoenicians developed large sailing fleets for trade and travel throughout
their empire.
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, 38) Travel became dangerous and sporadic during the Middle Ages due to the collapse of the
Roman Empire.
Answer: TRUE
Explanation: Travel became dangerous and sporadic during the Middle Ages as the dominance
of the Roman Empire crumbled.
39) Vacation and leisure travel are the primary reasons for travel according to the chapter.
Answer: TRUE
Explanation: Vacation and leisure travel are identified as the primary reasons for travel.
40) Revenge travel refers to travel that combines business and leisure activities.
Answer: FALSE
Explanation: Revenge travel refers to the pent-up demand for tourism following the COVID-19
pandemic, not the combination of business and leisure activities.
41) Studying tourism from multiple perspectives provides a more comprehensive understanding
of tourism activities.
Answer: TRUE
Explanation: Studying tourism from multiple perspectives, such as geography, marketing,
management, and finance, provides a more comprehensive understanding of tourism activities.
42) The equator separates the Northern and Southern Hemispheres.
Answer: TRUE
Explanation: The equator is an imaginary line that separates the Northern and Southern
Hemispheres.
43) Physical geography includes the study of landforms, vegetation, water, and climate.
Answer: TRUE
Explanation: Physical geography includes the study of natural features of the Earth such as
landforms, vegetation, water, and climate.
44) Goode's homolosine projection is the most accurate map of the world, creating the least
amount of distortion.
Answer: TRUE
Explanation: Goode's homolosine projection creates the most accurate view of the Earth and
creates the least amount of distortion.
45) Management involves planning, organizing, directing, and controlling activities to
accomplish organizational goals.
Answer: TRUE
Explanation: Management involves planning, organizing, directing, and controlling activities to
accomplish organizational goals.
46) The marketing mix consists of four variables: product, price, place, and promotion.
Answer: TRUE
Explanation: The marketing mix consists of four variables: product, price, place, and
promotion.
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