EXAM QUESTIONS WITH CORRECT
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Quantitative Data - ANSWER ✓ Includes measurable things like the time [seconds
or minutes] it takes to complete a task, number of clicks, pages, menus, levels, the
error count, and so on.
Qualitative - ANSWER ✓ Consists of what the subject says, how she behaves, her
emotional affect, body language, facial expressions, etc.
Explain the structure principle as it relates to UID. - ANSWER ✓ States that
design should organize the user interface into a form that is clearly understandable
for the user.
Explain the visibility principle as it relates to UID. - ANSWER ✓ Make all
necessary tools & options for a task clearly visible to the user, & shouldn't burden
the user with superfluous info.
Explain the feedback principle as it relates to UD. - ANSWER ✓ Design should
keep user informed of errors & changes of state through textual, visual, or audio
communication.
Explain the tolerance principle as it relates to UID. - ANSWER ✓ Design should
be flexible & forgiving.
Explain the simplicity principle as it relates to UID. - ANSWER ✓ Design should
make common tasks easy to perform & that it should communicate clearly in the
user's native language.
,Carp - ANSWER ✓ Contrast
Alignment
Repetition
Proximity
ERBU - ANSWER ✓ Emphasis
Rhythm
Balance
Unity
Explain the reuse principle as it relates to UID. - ANSWER ✓ Design should
reuse objects & behaviors to maintain consistency, & to minimize the need for
users to rely on thought & memory.
Reducing thought/memory requirements generally increases its usability & user
satisfaction.
What is the difference in UI design trends and UI design principles? - ANSWER
✓ •Trend popular at the moment and changes regularly
•Principles things don't change stay the same/ structure.
•Trends can always change where as Principles stay the same most part.
Which is about waking up the visual processing system? - ANSWER ✓ Contrast:
Doing this excites the eye and wakes up the visual processing system.
What makes a successful brand? - ANSWER ✓ Unique, attractive, & above all
memorable.
What is provided in a brand style guide? - ANSWER ✓ •Know your audience
•Be unique
•Be consistent
•Promote, promote, promote!
•Create a brand style guide: document that defines & presents examples of what
your brand looks like & how it should come off feeling to customers.
Copyright - ANSWER ✓ Prohibits unauthorized use of original content: the
printing, publishing, performing, filming or recording of original literary, artistic,
photographic, musical or audiovisual content.
, Trademark - ANSWER ✓ A word, phrase, sound, or image that a company uses to
distinguish itself or one of its products from the competition.
Explain legal issues that could affect web design. - ANSWER ✓ •Anti-Spamming
laws: CAN-Spam Act
•Intellectual property laws: protects works of mind from authorized usage-
Copyright & Trademark
•International legal issues: primary sales & contracts outside countries.
•Can't ship pcs to Mexico
Public Domain - ANSWER ✓ Content not copyrighted or trademarked, or for
which the copyright has expired, said to be in the public domain.
Why is color important to design? - ANSWER ✓ Perceived as representing its
internal culture & the external industry in which is participates.
Explain the three categories of colors. - ANSWER ✓ •Warm [stimulating,
foreground] colors: reds, oranges, yellows
•Cool [calming, background] colors: greens, blues, purples
•Neutral colors: black, white, grays
Which color commands attention and should be used sparingly? - ANSWER ✓
Black: visual magnet, commanding viewer attention.
Which color shows cheerfulness and playfulness? - ANSWER ✓ Orange: enough
of reds vitality to make it energetic, not as arousing as red.
RGB [Red, Green, Blue] - ANSWER ✓ Used to specify colors for a digital
display device [screen, monitor].
Builds colors by combining certain amounts of primary colors, red, green, & blue.
CMYK [Cyan, Magenta, Yellow, Black] - ANSWER ✓ Used to specify colors for
a printed item [magazine page, brochure, poster, etc.].
Builds colors by combining certain amounts of base colors cyan, magenta, yellow,
& black.