TEST BANK WGU C201 BUSINESS ACUMEN
EXAM QUESTIONS VERSIONS A&B AN
ACTUAL EXAM WITH STUDY GUIDE EXAM
QUESTIONS GRADED A+ TESTED AND
APPROVED!!
Which three characteristics are measured in demographic segmentation? Choose 3 answers
A. Race and ethnicity
B. Geographic location
C. Income
D. Purchase history
E. Household size ---- ANSWER----A. Race and ethnicity
C. Income
E. Household size
In which three ways does business-buying behavior differ from consumer-buying behavior?
Choose 3 answers
A. A group or committee often makes decisions.
B. Purchasers follow an ad hoc process.
Page 1 of 105
,2|Page
C. Purchasers often invite selected providers to bid on a purchase.
D. Buyers treat each buying decision independently.
E. Buyers face organizational influences that affect their own preferences. ---- ANSWER----
A. A group or committee often makes decisions.
C. Purchasers often invite selected providers to bid on a purchase.
E. Buyers face organizational influences that affect their own preferences.
Which three factors suggest a product should be marketed as a specialty product? Choose 3
answers
A. Priced high
B. Priced low
C. Purchased frequently
D. Purchased infrequently
E. Available from a large number of retailers
F. Available from a small number of retail outlets ---- ANSWER----A. Priced high
D. Purchased infrequently
F. Available from a small number of retail outlets
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With which two types of products does a marketing strategy rely on advertising more than
personal selling? Choose 2 answers
A. Capital products bought with budgeted funds
B. Accessories to primary products
C. Component parts of primary products
D. Consumable supplies ---- ANSWER----B. Accessories to primary products D. Consumable
supplies
Which primary driver does management use for an organization's structure?
A. Ease of employee interaction
B. Hierarchical accountability
C. Company business processes
D. Achievement of company goals ---- ANSWER----D. Achievement of company goals
Which step in the organizing process results in management grouping work activities into
units within the organization?
A. Delegation
B. Centralization
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C. Decentralization
D. Departmentalization ---- ANSWER----D. Departmentalization
A high-tech startup company is launching a marketing campaign for its new social media
portal by highlighting how the portal exceeds the connectivity and collaboration capabilities
of all other social media sites.Which type of competitive advantage is this company
leveraging?
A. Brand recognition
B. Customer loyalty
C. Price
D. Product ---- ANSWER----D. Product
Which marketing strategy is devoted to maintaining continuous bottom line prices rather than
relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special
sales?
A. Skimming pricing
B. Penetration pricing
C. Cost-based pricing
D. Everyday low pricing ---- ANSWER----D. Everyday low pricing
EXAM QUESTIONS VERSIONS A&B AN
ACTUAL EXAM WITH STUDY GUIDE EXAM
QUESTIONS GRADED A+ TESTED AND
APPROVED!!
Which three characteristics are measured in demographic segmentation? Choose 3 answers
A. Race and ethnicity
B. Geographic location
C. Income
D. Purchase history
E. Household size ---- ANSWER----A. Race and ethnicity
C. Income
E. Household size
In which three ways does business-buying behavior differ from consumer-buying behavior?
Choose 3 answers
A. A group or committee often makes decisions.
B. Purchasers follow an ad hoc process.
Page 1 of 105
,2|Page
C. Purchasers often invite selected providers to bid on a purchase.
D. Buyers treat each buying decision independently.
E. Buyers face organizational influences that affect their own preferences. ---- ANSWER----
A. A group or committee often makes decisions.
C. Purchasers often invite selected providers to bid on a purchase.
E. Buyers face organizational influences that affect their own preferences.
Which three factors suggest a product should be marketed as a specialty product? Choose 3
answers
A. Priced high
B. Priced low
C. Purchased frequently
D. Purchased infrequently
E. Available from a large number of retailers
F. Available from a small number of retail outlets ---- ANSWER----A. Priced high
D. Purchased infrequently
F. Available from a small number of retail outlets
,3|Page
With which two types of products does a marketing strategy rely on advertising more than
personal selling? Choose 2 answers
A. Capital products bought with budgeted funds
B. Accessories to primary products
C. Component parts of primary products
D. Consumable supplies ---- ANSWER----B. Accessories to primary products D. Consumable
supplies
Which primary driver does management use for an organization's structure?
A. Ease of employee interaction
B. Hierarchical accountability
C. Company business processes
D. Achievement of company goals ---- ANSWER----D. Achievement of company goals
Which step in the organizing process results in management grouping work activities into
units within the organization?
A. Delegation
B. Centralization
, 4|Page
C. Decentralization
D. Departmentalization ---- ANSWER----D. Departmentalization
A high-tech startup company is launching a marketing campaign for its new social media
portal by highlighting how the portal exceeds the connectivity and collaboration capabilities
of all other social media sites.Which type of competitive advantage is this company
leveraging?
A. Brand recognition
B. Customer loyalty
C. Price
D. Product ---- ANSWER----D. Product
Which marketing strategy is devoted to maintaining continuous bottom line prices rather than
relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special
sales?
A. Skimming pricing
B. Penetration pricing
C. Cost-based pricing
D. Everyday low pricing ---- ANSWER----D. Everyday low pricing
