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Salesplan BNN

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Sold
1
Pages
11
Uploaded on
10-06-2014
Written in
2013/2014

Institution
Fontys Hogeschool (Fontys)
Course
Sales

Content preview

Verkoopplan




Door Lauren van de Wiel
CE1B

, Inhoudsopgave
Hoofdstuk 1: Huidige situatie
- Uitleg over organisatie 3
- Micro-omgeving 3
- Meso-omgeving 4
- Macro-omgeving 5
- Bestaande producten 5

Hoofdstuk 2: Gewenste situatie
- Omschrijving concreet verkoopproduct 6
- USP’s en toegevoegde waarde voor eigen organisatie 6
- USP’s en toegevoegde waarde voor de klant 6
- Toelichting koppeling product en organisatie 6
- Impact op eigen organisatie 6
- Doelgroep omschreven en gesegmenteerd 6
- Toelichting koppeling doel, USP’s en doelgroep 6
- Doelstelling van het product voor organisatie 7

Hoofdstuk 3: Operationeel plan
- Uitleg over product in de markt zetten 8
- Omschrijving van middelen 8
- Kostenoverzicht en ROI 8
- Planning 9
- Evaluatie/ Meetbaarheid 9

Bijlages
- Organigram 10
- Bibliografie 11
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Written for

Institution
Fontys Hogeschool (Fontys)
Study
Commerciële Economie
Course
Sales
All documents for this subject (8)

Document information

Uploaded on
June 10, 2014
Number of pages
11
Written in
2013/2014
Type
OTHER
Person
Unknown

Subjects

  • sales
  • salesplan
  • bnn
  • ce iemes
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LaurenvandeWiel

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LaurenvandeWiel Fontys Hogeschool
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