BESTLEC
Test Bank
Principles of Marketing, 19th Edition.
By Gary Armstrong.
All Chapters 1- 20, Answers Provided
C
LE
ST
BE
, BESTLEC
Table of Contents
Part 1: Defining Marketing and The Marketing Process
1. Marketing: Creating Customer Value and Engagement
2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and
Relationships
Part 2: Understanding The Marketplace And Consumer Value
3. Analyzing the Marketing Environment
4. Managing Marketing Information to Gain Customer Insights
5. Consumer Markets and Buyer Behavior
6. Business Markets and Business Buyer Behavior
Part 3: Designing A Customer Value-Driven Strategy And Mix
7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
8. Products, Services, and Brands: Building Customer Value
9. Developing New Products and Managing the Product Life Cycle
10. Pricing: Understanding and Capturing Customer Value
11. Pricing Strategies: Additional Considerations
12. Marketing Channels: Delivering Customer Value
13. Retailing and Wholesaling
14. Engaging Consumers and Communicating Customer Value: Integrated Marketing
Communications Strategy
15. Advertising and Public Relations
16. Personal Selling and Sales Promotion
17. Digital Marketing
C
Part 4: Extending Marketing
18. Creating Competitive Advantage
LE
19. The Global Marketplace
20. Sustainable Marketing: Social Responsibility and Ethic
ST
BE
, BESTLEC
Chapter 1 Marketing: Creating Customer Value and Engagement
1) Which of the following is NOT an accurate description of modern marketing?
A) Marketing is the creation of value for customers.
B) Marketing involves managing profitable customer relationships.
C) Marketing emphasizes selling and advertising exclusively.
D) Marketing involves satisfying customers' needs.
E) Marketing is building value-laden exchange relationships with customers.
Answer C
AACSB: Analytical thinking Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process. Difficulty:
Moderate
2) According to management guru Peter Drucker, "The aim of marketing is to ."
A) maximize profits of the company
B) emphasize customer wants and not customer needs
C) make selling unnecessary
D) fulfill unrealistic customer expectations
E) sell products
Answer C Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process. Difficulty:
Easy
3) Marketing is defined as a social and managerial process by which individuals and
organizations obtain what they need and want through .
C
A) research and development
LE
B) innovation and creativity
C) manufacturing efficiencies
ST
D) value creation and exchange
BE
, BESTLEC
E) sales and revenue creation.
Answer D
AACSB: Application of knowledge Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process. Difficulty:
Moderate
4) According to the five-step model of the marketing process, which of the following is the
final step in creating value for customers?
A) designing a customer-driven marketing strategy
B) understanding the marketplace and customer needs
C) constructing an integrated marketing program that delivers superior value
D) building profitable relationships and creating customer delight
E) capturing value from customers to create profit and customer equity
Answer E
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process. Difficulty:
Moderate
5) According to the five-step model of the marketing process, a company should
before designing a customer-driven marketing strategy.
A) determine how to deliver superior value to customers
B) build profitable relationships with customers
C) use customer relationship management to create full partnerships with key customers
D) understand the marketplace and customer needs and wants
E) construct an integrated marketing program
Answer D
C
Skill: Concept
LE
Objective: LO 1.1: Define marketing and outline the steps in the marketing process. Difficulty:
Moderate
ST
BE
Test Bank
Principles of Marketing, 19th Edition.
By Gary Armstrong.
All Chapters 1- 20, Answers Provided
C
LE
ST
BE
, BESTLEC
Table of Contents
Part 1: Defining Marketing and The Marketing Process
1. Marketing: Creating Customer Value and Engagement
2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and
Relationships
Part 2: Understanding The Marketplace And Consumer Value
3. Analyzing the Marketing Environment
4. Managing Marketing Information to Gain Customer Insights
5. Consumer Markets and Buyer Behavior
6. Business Markets and Business Buyer Behavior
Part 3: Designing A Customer Value-Driven Strategy And Mix
7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
8. Products, Services, and Brands: Building Customer Value
9. Developing New Products and Managing the Product Life Cycle
10. Pricing: Understanding and Capturing Customer Value
11. Pricing Strategies: Additional Considerations
12. Marketing Channels: Delivering Customer Value
13. Retailing and Wholesaling
14. Engaging Consumers and Communicating Customer Value: Integrated Marketing
Communications Strategy
15. Advertising and Public Relations
16. Personal Selling and Sales Promotion
17. Digital Marketing
C
Part 4: Extending Marketing
18. Creating Competitive Advantage
LE
19. The Global Marketplace
20. Sustainable Marketing: Social Responsibility and Ethic
ST
BE
, BESTLEC
Chapter 1 Marketing: Creating Customer Value and Engagement
1) Which of the following is NOT an accurate description of modern marketing?
A) Marketing is the creation of value for customers.
B) Marketing involves managing profitable customer relationships.
C) Marketing emphasizes selling and advertising exclusively.
D) Marketing involves satisfying customers' needs.
E) Marketing is building value-laden exchange relationships with customers.
Answer C
AACSB: Analytical thinking Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process. Difficulty:
Moderate
2) According to management guru Peter Drucker, "The aim of marketing is to ."
A) maximize profits of the company
B) emphasize customer wants and not customer needs
C) make selling unnecessary
D) fulfill unrealistic customer expectations
E) sell products
Answer C Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process. Difficulty:
Easy
3) Marketing is defined as a social and managerial process by which individuals and
organizations obtain what they need and want through .
C
A) research and development
LE
B) innovation and creativity
C) manufacturing efficiencies
ST
D) value creation and exchange
BE
, BESTLEC
E) sales and revenue creation.
Answer D
AACSB: Application of knowledge Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process. Difficulty:
Moderate
4) According to the five-step model of the marketing process, which of the following is the
final step in creating value for customers?
A) designing a customer-driven marketing strategy
B) understanding the marketplace and customer needs
C) constructing an integrated marketing program that delivers superior value
D) building profitable relationships and creating customer delight
E) capturing value from customers to create profit and customer equity
Answer E
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process. Difficulty:
Moderate
5) According to the five-step model of the marketing process, a company should
before designing a customer-driven marketing strategy.
A) determine how to deliver superior value to customers
B) build profitable relationships with customers
C) use customer relationship management to create full partnerships with key customers
D) understand the marketplace and customer needs and wants
E) construct an integrated marketing program
Answer D
C
Skill: Concept
LE
Objective: LO 1.1: Define marketing and outline the steps in the marketing process. Difficulty:
Moderate
ST
BE
