Questions And Answers
\.4 components of communication process - Answer-sender, message, receiver,
feedback
\.8 Ethical Standards of Maciavelli - Answer-1. The ends are valued more than the
means. The ends justify (show sufficient reasons for) the means, or the reverse.
2. Adhere to the philosophy of "win-lose" with some sources to win and some receivers
to lose, or the reverse.
3. Sources and receivers choose different means or different ends, or both.
4. Sources and receivers communicate for their own benefit.
5. Sources and receivers consider each other as a means to a more highly valued end,
or the
reverse. They may sometimes act according to the Kantian or Nietzschean Ethical
Standards
as a means to their end, or the reverse.
6. Sources and receivers use rewards and punishments to communicate information.
Rewards are more interesting than punishments, or the reverse. This is called using
influence.
7.Mass communication is a greatly enlarged process of benefiting some sources more
than some receivers, or the reverse.
8. Sources govern receivers, or the reverse, and follow law which is created by a
government. More than one government exists. This type of law is called Legalistic Law
\.8 ethical standards of Nietzsche - Answer-1.The means and ends are not valued in
any way.
2.Adhere to the philosophy of "lose-lose" with all sources and receivers to lose.
3. Sources and receivers do not choose any means or any ends.
4.Sources and receivers do not communicate with each other.
5. Sources and receivers consider each other as a means or ends.
6.Sources and receivers neither influential or use influence for the total destruction of
themselves and others —a will to power.
7. Mass communication does not exist; however, mass destruction of all sources and
receivers may occur randomly.
8. All sources and receivers do not follow any law, and no government exists. This
status is called Anarchy
\.accommodation - Answer-negotiation strategy in which differences are minimized,
smoothed over, or suppressed (lose-win approach)
, \.acronym - Answer-a word formed from the initial letter of each of the major parts of the
compound term.
ex: A.I.D.S.
\.active listening - Answer-a listening role in which the listener participates and shares in
the communication process by guiding the speaker towards common interests
\.adjourn - Answer-the final action of the group, to close a meeting
\.advance organizer - Answer-introductory statements that forecast what the audience
may expect
\.after-dinner speech - Answer-an entertaining speech that follows a banquet or meal
\.agenda - Answer-orders of the day, listing of things to be done
\.allegory - Answer-the use of symbolic, fictional figures and actions to express
generalizations about human existence
ex: Orwell's Animal Farm (Russian Revolution)
\.alliteration - Answer-the repetition of the beginning sounds of two or more words that
are close together
\.allusion - Answer-a reference to a well known person, place, thing, or idea
\.analogy - Answer-something familiar is used to describe or explain an unfamiliar or
complex object or event. Extended metaphor or simile.
\.anecdote - Answer-a short story used by a speaker to illustrate a point
\.anthology - Answer-a collection of passages from literature
\.antithesis - Answer-contrasting of ideas by a parallel arrangement of words, phrases...
the opposite of the thesis or main point
\.appreciative listening - Answer-a listening style used to enjoy and savour pleasurable
sounds
ex: music, nature
\.argument - Answer-a reason for favoring one side of a proposition and the facts that
support that reason
\.articulation - Answer-the crispness and distinctiveness of a speaker
\.assertive tone - Answer-a direct yet tactful communication approach