Franklyn A Plus Pass
Test Bank-Consumer Behavior: Buying,
Having, and Being 14th Edition
by Michael R. Solomon
Expert Verified Answers| A+ PASS
Fr
an
kl
yn
e
A
pl
us
Pa
1|Page
ss
, Franklyn A Plus Pass
CONTENTS
SECTION ONE – CONSUMERS IN THE MARKETPLACE
CHAPTER 1: AN INTRODUCTION TO CONSUMER BEHAVIOUR
SECTION TWO – CONSUMERS AS INDIVIDUALS
CHAPTER 2: PERCEPTION
CHAPTER 3: LEARNING AND MEMORY
CHAPTER 4: MOTIVATION AND AFFECT
CHAPTER 5: THE SELF
CHAPTER 6: PERSONALITY, LIFESTYLES, AND VALUES
SECTION THREE – ATTITUDE CHANGE AND DECISION MAKING
CHAPTER 7: ATTITUDES
CHAPTER 8: ATTITUDE CHANGE AND INTERACTIVE COMMUNICATIONS
CHAPTER 9: INDIVIDUAL DECISION MAKING
CHAPTER 10: BUYING AND DISPOSING
SECTION FOUR – CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
CHAPTER 11: GROUP INFLUENCE AND SOCIAL MEDIA
Fr
CHAPTER 12: INCOME, SOCIAL CLASS, AND FAMILY STRUCTURE
an
CHAPTER 13: SUBCULTURES
CHAPTER 14: CULTURAL INFLUENCES ON CONSUMER BEHAVIOUR
kl
CHAPTER 15: THE CREATION AND DIFFUSION OF CULTURE
yn
e
Chapter 1 An Introduction to Consumer Behaviour
A
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their interests
in music or clothing, how they spend their leisure time, and even their attitudes about social issues, to be
pl
able to categorize consumers according to their lifestyles. This sort of information is called:
A) core values.
us
B) psychographics.
Pa
2|Page
ss
, Franklyn A Plus Pass
C) configurations.
D) physiognomies. Correct Answer: B
Type: MC Page Ref: 5 Skill: Application
Objective: L1-01 Understand that consumer behaviour is a process.
2) The study of the processes involved when individuals or groups select, purchase, use, or dispose of
products, services, ideas, or experiences to satisfy needs and desires is called:
A) market segmentation.
B) relationship marketing.
C) market research.
D) consumer behaviour.
Correct Answer: D
Type: MC Page Ref: 3 Skill: Concept
Objective: L1-01 Understand that consumer behaviour is a process.
3) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate additional
sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
Fr
B) a postpurchase issue.
an
C) merchandising complexity.
D) a loss leader.
kl
Correct Answer: A
yn
Type: MC Page Ref: 3 Skill: Application
Objective: L1-01 Understand that consumer behaviour is a process.
e
A
4) John is the vice president of marketing for a local tour guide company. He is concerned that his
customers are not recommending his company to their friends. For John, this problem is a:
pl
A) purchase issue.
us
B) demographic problem.
C) prepurchase issue.
Pa
3|Page
ss
, Franklyn A Plus Pass
D) postpurchase issue. Correct Answer: D
Type: MC Page Ref: 3 Skill: Application
Objective: L1-01 Understand that consumer behaviour is a process.
5) The expanded view of the exchange that includes the issues that influence the consumer before, during,
and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption process. Correct Answer: D
Type: MC Page Ref: 3 Skill: Concept
Objective: L1-01 Understand that consumer behaviour is a process.
6) Consumer behaviour as a discipline deals mainly with what happens at the point of purchase. Correct
Answer: FALSE
Type: TF Page Ref: 3 Skill: Concept
Objective: L1-01 Understand that consumer behaviour is a process.
Fr
7) The expanded view of consumer behaviour recognizes that the consumption process includes issues
that influence consumers before, during, and after a purchase is made.
an
Correct Answer: TRUE
Type: TF Page Ref: 3 Skill: Concept
kl
Objective: L1-01 Understand that consumer behaviour is a process.
yn
e
8) List the three stages of the consumption process, indicating for each stage some of the issues of
concern to the consumer as well as to the marketer.
A
Correct Answer: Pre-purchase stage:
pl
Consumer concerns: How does the consumer decide if a product is needed? What are the best sources for
information to learn more about alternative choices?
us
Pa
4|Page
ss
, Franklyn A Plus Pass
Marketers' concerns: How are consumer attitudes formed or changed? What cues do consumers use to
infer which products are superior to others?
Purchase stage:
Consumer concerns: Is acquiring a product a stressful or pleasant experience? What does the purchase say
about the consumer?
Marketers' concerns: How do situational factors, such as time pressure or store displays, affect the
consumer's purchase decisions?
Post-purchase stage:
Consumer concerns: Does the product provide pleasure or perform its intended function? How is the
product eventually disposed of, and what are the environmental consequences of this action?
Marketers' concerns: What determines whether a consumer will be satisfied with a product and buy it
again? Does this person tell others about his/her experience with the product and affect their purchase
decisions?
Type: ES Page Ref: 3 Skill: Concept
Objective: L1-01 Understand that consumer behaviour is a process.
Fr
9) In the early stages of development, what was the field of consumer behaviour known as? What
important understanding of the exchange process does this change in name reflect? Correct Answer: In
an
its early stages of development, the field of consumer behaviour was often referred to as buyer behaviour,
reflecting an emphasis on the interaction between consumers and producers at the time of purchase.
Marketers now recognize that consumer behaviour is an ongoing process, not merely what happens at the
kl
moment a consumer hands over money or a credit card and in turn receives a good or service.
yn
A good answer would detail the issues in the consumption process from Figure 1-1: prepurchase, issues,
e
purchase issues, and postpurchase issues.
A
Type: ES Page Ref: 3 Skill: Concept
Objective: L1-01 Understand that consumer behaviour is a process.
pl
us
Pa
5|Page
ss
, Franklyn A Plus Pass
10) Gail decides to take a break from studying and goes online to check things out. She connects with one
of the product discussion groups that she participates in. This is an example of a/an:
A) lifestyle discussion.
B) brand competition.
C) consumption community.
D) marketplace competition. Correct Answer: C
Type: MC Page Ref: 2 Skill: Application
Objective: L1-02 Be aware that marketers need to understand the wants and needs of different consumer
segments.
11) If a product succeeds in satisfying needs and is purchased over and over again, it most likely has
attained:
A) product separation.
B) brand loyalty.
C) lifestyle variation.
D) purchase conception.
Correct Answer: B
Type: MC Page Ref: 2 Skill: Concept
Objective: L1-02 Be aware that marketers need to understand the wants and needs of different consumer
Fr
segments.
an
12) A fast-food chain describes its core customer as a single male under 30 years of age with a working-
kl
class job, who reads little, likes loud music, and hangs out with friends. This is an example of:
A) subculture.
yn
B) marketing segmentation.
e
C) demographics.
A
D) a typical male Canadian consumer of burgers. Correct Answer: B
Type: MC Page Ref: 4 Skill: Application
pl
Objective: L1-02 Be aware that marketers need to understand the wants and needs of different consumer
us
segments.
Pa
6|Page
ss
Test Bank-Consumer Behavior: Buying,
Having, and Being 14th Edition
by Michael R. Solomon
Expert Verified Answers| A+ PASS
Fr
an
kl
yn
e
A
pl
us
Pa
1|Page
ss
, Franklyn A Plus Pass
CONTENTS
SECTION ONE – CONSUMERS IN THE MARKETPLACE
CHAPTER 1: AN INTRODUCTION TO CONSUMER BEHAVIOUR
SECTION TWO – CONSUMERS AS INDIVIDUALS
CHAPTER 2: PERCEPTION
CHAPTER 3: LEARNING AND MEMORY
CHAPTER 4: MOTIVATION AND AFFECT
CHAPTER 5: THE SELF
CHAPTER 6: PERSONALITY, LIFESTYLES, AND VALUES
SECTION THREE – ATTITUDE CHANGE AND DECISION MAKING
CHAPTER 7: ATTITUDES
CHAPTER 8: ATTITUDE CHANGE AND INTERACTIVE COMMUNICATIONS
CHAPTER 9: INDIVIDUAL DECISION MAKING
CHAPTER 10: BUYING AND DISPOSING
SECTION FOUR – CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
CHAPTER 11: GROUP INFLUENCE AND SOCIAL MEDIA
Fr
CHAPTER 12: INCOME, SOCIAL CLASS, AND FAMILY STRUCTURE
an
CHAPTER 13: SUBCULTURES
CHAPTER 14: CULTURAL INFLUENCES ON CONSUMER BEHAVIOUR
kl
CHAPTER 15: THE CREATION AND DIFFUSION OF CULTURE
yn
e
Chapter 1 An Introduction to Consumer Behaviour
A
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their interests
in music or clothing, how they spend their leisure time, and even their attitudes about social issues, to be
pl
able to categorize consumers according to their lifestyles. This sort of information is called:
A) core values.
us
B) psychographics.
Pa
2|Page
ss
, Franklyn A Plus Pass
C) configurations.
D) physiognomies. Correct Answer: B
Type: MC Page Ref: 5 Skill: Application
Objective: L1-01 Understand that consumer behaviour is a process.
2) The study of the processes involved when individuals or groups select, purchase, use, or dispose of
products, services, ideas, or experiences to satisfy needs and desires is called:
A) market segmentation.
B) relationship marketing.
C) market research.
D) consumer behaviour.
Correct Answer: D
Type: MC Page Ref: 3 Skill: Concept
Objective: L1-01 Understand that consumer behaviour is a process.
3) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate additional
sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
Fr
B) a postpurchase issue.
an
C) merchandising complexity.
D) a loss leader.
kl
Correct Answer: A
yn
Type: MC Page Ref: 3 Skill: Application
Objective: L1-01 Understand that consumer behaviour is a process.
e
A
4) John is the vice president of marketing for a local tour guide company. He is concerned that his
customers are not recommending his company to their friends. For John, this problem is a:
pl
A) purchase issue.
us
B) demographic problem.
C) prepurchase issue.
Pa
3|Page
ss
, Franklyn A Plus Pass
D) postpurchase issue. Correct Answer: D
Type: MC Page Ref: 3 Skill: Application
Objective: L1-01 Understand that consumer behaviour is a process.
5) The expanded view of the exchange that includes the issues that influence the consumer before, during,
and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption process. Correct Answer: D
Type: MC Page Ref: 3 Skill: Concept
Objective: L1-01 Understand that consumer behaviour is a process.
6) Consumer behaviour as a discipline deals mainly with what happens at the point of purchase. Correct
Answer: FALSE
Type: TF Page Ref: 3 Skill: Concept
Objective: L1-01 Understand that consumer behaviour is a process.
Fr
7) The expanded view of consumer behaviour recognizes that the consumption process includes issues
that influence consumers before, during, and after a purchase is made.
an
Correct Answer: TRUE
Type: TF Page Ref: 3 Skill: Concept
kl
Objective: L1-01 Understand that consumer behaviour is a process.
yn
e
8) List the three stages of the consumption process, indicating for each stage some of the issues of
concern to the consumer as well as to the marketer.
A
Correct Answer: Pre-purchase stage:
pl
Consumer concerns: How does the consumer decide if a product is needed? What are the best sources for
information to learn more about alternative choices?
us
Pa
4|Page
ss
, Franklyn A Plus Pass
Marketers' concerns: How are consumer attitudes formed or changed? What cues do consumers use to
infer which products are superior to others?
Purchase stage:
Consumer concerns: Is acquiring a product a stressful or pleasant experience? What does the purchase say
about the consumer?
Marketers' concerns: How do situational factors, such as time pressure or store displays, affect the
consumer's purchase decisions?
Post-purchase stage:
Consumer concerns: Does the product provide pleasure or perform its intended function? How is the
product eventually disposed of, and what are the environmental consequences of this action?
Marketers' concerns: What determines whether a consumer will be satisfied with a product and buy it
again? Does this person tell others about his/her experience with the product and affect their purchase
decisions?
Type: ES Page Ref: 3 Skill: Concept
Objective: L1-01 Understand that consumer behaviour is a process.
Fr
9) In the early stages of development, what was the field of consumer behaviour known as? What
important understanding of the exchange process does this change in name reflect? Correct Answer: In
an
its early stages of development, the field of consumer behaviour was often referred to as buyer behaviour,
reflecting an emphasis on the interaction between consumers and producers at the time of purchase.
Marketers now recognize that consumer behaviour is an ongoing process, not merely what happens at the
kl
moment a consumer hands over money or a credit card and in turn receives a good or service.
yn
A good answer would detail the issues in the consumption process from Figure 1-1: prepurchase, issues,
e
purchase issues, and postpurchase issues.
A
Type: ES Page Ref: 3 Skill: Concept
Objective: L1-01 Understand that consumer behaviour is a process.
pl
us
Pa
5|Page
ss
, Franklyn A Plus Pass
10) Gail decides to take a break from studying and goes online to check things out. She connects with one
of the product discussion groups that she participates in. This is an example of a/an:
A) lifestyle discussion.
B) brand competition.
C) consumption community.
D) marketplace competition. Correct Answer: C
Type: MC Page Ref: 2 Skill: Application
Objective: L1-02 Be aware that marketers need to understand the wants and needs of different consumer
segments.
11) If a product succeeds in satisfying needs and is purchased over and over again, it most likely has
attained:
A) product separation.
B) brand loyalty.
C) lifestyle variation.
D) purchase conception.
Correct Answer: B
Type: MC Page Ref: 2 Skill: Concept
Objective: L1-02 Be aware that marketers need to understand the wants and needs of different consumer
Fr
segments.
an
12) A fast-food chain describes its core customer as a single male under 30 years of age with a working-
kl
class job, who reads little, likes loud music, and hangs out with friends. This is an example of:
A) subculture.
yn
B) marketing segmentation.
e
C) demographics.
A
D) a typical male Canadian consumer of burgers. Correct Answer: B
Type: MC Page Ref: 4 Skill: Application
pl
Objective: L1-02 Be aware that marketers need to understand the wants and needs of different consumer
us
segments.
Pa
6|Page
ss
