ISC 100 Final Exam Questions and
Answers
Alignment - ANSWER-every item should have a visual connection with something
else on the page
Text alignment is important - ANSWER--left align, right ragged
-right align, left ragged
-centered
-justified
What can alignment do? - ANSWER-CREATE:
-Order
-Unity
-Connection
Alignment mistakes - ANSWER--more than one on a page
-don't default to center
Critique - ANSWER-1. description - what is it?
2. intent - purpose?
3. evaluation - effective?
Types of grids - ANSWER--custom
-Hopkins & Baumann
-Jan Tschichold
Repitition - ANSWER-repeat some element of the design throughout the piece
Consistency - ANSWER--visual glue holds design together
-you can repeat anything
Contrast - ANSWER-contrast various elements of the piece to draw the reader's eye
into the page
Contrast tips - ANSWER-if everything has contrast, nothing has contrast
contrast vs conflict - ANSWER-creates visual interest through variation
Direction - ANSWER-how the eye is directed through a layout
How to create direction? - ANSWER-use elements with directional shape
Understand eyes - ANSWER--eyes follow lines (actual, implied, or psychic)
, -eyes move from: big to small, light to dark, color to noncolor, and same to same
Optical center - ANSWER-slightly above geometric center
Z pattern - ANSWER-takes advantage of natural eye pattern
Emphasis - ANSWER-ALL EMPHASIS IS NO EMPHASIS
Proportion - ANSWER-The relative relationship between two visual elements or
between a single element and the page
-some overlap with contrast
Types of proportion - ANSWER--equal (same size
-varied (different size)
Focus - ANSWER-used to attract viewers attention and make them look closer
Focal point - ANSWER-area of interest, emphasis or area that draws eyes to it
How to create focus? - ANSWER-directional elements (pointing), white space
(framing), design principles
Unity - ANSWER-an agreement between parts that make up a whole
Cohesion and Culmination - ANSWER-of the parts to form a whole, of all design
principles
Used to: control contrast and promote order
How to create unity? - ANSWER--use elements of design (line, shape, pattern,
space)
-Design principles (repetition, alignment, proximity)
Color models - ANSWER-CMYK (cyan, magenta, yellow, black)
RGB (red, green, blue)
CMYK - ANSWER-(Cyan, Yellow, Magenta, Black) optimized for printing purposes-
magazines, newspapers, books, etc.
RGB - ANSWER-Additive light (computers, phones, Tvs)
Spot color - ANSWER-Printing in at least one additional color besides black.
Pantone Matching System (PMS) - ANSWER--reproduces images or type in a
single, specific color
-pre mixed ink
-recipes for mixing ink
-guaranteed accuracy
Color Gamut - ANSWER-the range of colors that can be produced by any given
process or device
Answers
Alignment - ANSWER-every item should have a visual connection with something
else on the page
Text alignment is important - ANSWER--left align, right ragged
-right align, left ragged
-centered
-justified
What can alignment do? - ANSWER-CREATE:
-Order
-Unity
-Connection
Alignment mistakes - ANSWER--more than one on a page
-don't default to center
Critique - ANSWER-1. description - what is it?
2. intent - purpose?
3. evaluation - effective?
Types of grids - ANSWER--custom
-Hopkins & Baumann
-Jan Tschichold
Repitition - ANSWER-repeat some element of the design throughout the piece
Consistency - ANSWER--visual glue holds design together
-you can repeat anything
Contrast - ANSWER-contrast various elements of the piece to draw the reader's eye
into the page
Contrast tips - ANSWER-if everything has contrast, nothing has contrast
contrast vs conflict - ANSWER-creates visual interest through variation
Direction - ANSWER-how the eye is directed through a layout
How to create direction? - ANSWER-use elements with directional shape
Understand eyes - ANSWER--eyes follow lines (actual, implied, or psychic)
, -eyes move from: big to small, light to dark, color to noncolor, and same to same
Optical center - ANSWER-slightly above geometric center
Z pattern - ANSWER-takes advantage of natural eye pattern
Emphasis - ANSWER-ALL EMPHASIS IS NO EMPHASIS
Proportion - ANSWER-The relative relationship between two visual elements or
between a single element and the page
-some overlap with contrast
Types of proportion - ANSWER--equal (same size
-varied (different size)
Focus - ANSWER-used to attract viewers attention and make them look closer
Focal point - ANSWER-area of interest, emphasis or area that draws eyes to it
How to create focus? - ANSWER-directional elements (pointing), white space
(framing), design principles
Unity - ANSWER-an agreement between parts that make up a whole
Cohesion and Culmination - ANSWER-of the parts to form a whole, of all design
principles
Used to: control contrast and promote order
How to create unity? - ANSWER--use elements of design (line, shape, pattern,
space)
-Design principles (repetition, alignment, proximity)
Color models - ANSWER-CMYK (cyan, magenta, yellow, black)
RGB (red, green, blue)
CMYK - ANSWER-(Cyan, Yellow, Magenta, Black) optimized for printing purposes-
magazines, newspapers, books, etc.
RGB - ANSWER-Additive light (computers, phones, Tvs)
Spot color - ANSWER-Printing in at least one additional color besides black.
Pantone Matching System (PMS) - ANSWER--reproduces images or type in a
single, specific color
-pre mixed ink
-recipes for mixing ink
-guaranteed accuracy
Color Gamut - ANSWER-the range of colors that can be produced by any given
process or device
