ISC 100 Midterm Review Exam
Questions and Answers
Shape - ANSWER-A line bent back on itself to create a closed form
Geometric Shape - ANSWER-Most common shapes
Natural Shape - ANSWER-Represent things from the natural world
Abstract Shape - ANSWER-Representations of everyday objects
Texture - ANSWER-Tactile quality of surface or the representation of such a surface
(can be actual or implied)
Pattern - ANSWER-Consistent repetition of a single visual unit or element within a
given area
Pattern and texture... - ANSWER-Create depth, create visual interest, and add
meaning
Space - ANSWER-The distance or area between or around things
Proximity - ANSWER-Group related items together ; physical closeness implies a
relationship
Aim for ____ groups on a page - ANSWER-3-5
Alignment - ANSWER-How elements line up in relation to other elements; every item
should have a visual connection with something on the page ; nothing should be
placed arbitarily
Hopkins and Baumann Grid - ANSWER-Used a lot for monthly publications
(newspapers and magazines) ; 12 choices on each page
Jan Tschichold - ANSWER-Book design (think of a star)
Justified Text - ANSWER-Aligned by both sides, not good because there is a varied
amount of space between words
Critique Step 1 - ANSWER-Describe (What is it?)
Critique Step 2 - ANSWER-Intent (What is the purpose?)
Critique Step 3 - ANSWER-Evaluation (Is it effective? How could it be improved?)
Questions and Answers
Shape - ANSWER-A line bent back on itself to create a closed form
Geometric Shape - ANSWER-Most common shapes
Natural Shape - ANSWER-Represent things from the natural world
Abstract Shape - ANSWER-Representations of everyday objects
Texture - ANSWER-Tactile quality of surface or the representation of such a surface
(can be actual or implied)
Pattern - ANSWER-Consistent repetition of a single visual unit or element within a
given area
Pattern and texture... - ANSWER-Create depth, create visual interest, and add
meaning
Space - ANSWER-The distance or area between or around things
Proximity - ANSWER-Group related items together ; physical closeness implies a
relationship
Aim for ____ groups on a page - ANSWER-3-5
Alignment - ANSWER-How elements line up in relation to other elements; every item
should have a visual connection with something on the page ; nothing should be
placed arbitarily
Hopkins and Baumann Grid - ANSWER-Used a lot for monthly publications
(newspapers and magazines) ; 12 choices on each page
Jan Tschichold - ANSWER-Book design (think of a star)
Justified Text - ANSWER-Aligned by both sides, not good because there is a varied
amount of space between words
Critique Step 1 - ANSWER-Describe (What is it?)
Critique Step 2 - ANSWER-Intent (What is the purpose?)
Critique Step 3 - ANSWER-Evaluation (Is it effective? How could it be improved?)
