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Test Bank for: Management Information Systems: Man
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aging the Digital Firm, 16th Edition By Kenneth C.Laud
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on, Jane P. Laudon.
Y Y Y
TestYBank PageY1
, TestYbankYforYmanagementYinformationYsystemsYmanagingYtheYdigitalYfirmY16thYeditionYbyYkennethYc
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ManagementYInformationYSystems:YManagingYtheYDigitalYFirm,Y15eY(Laudon)
ChapterY1Y InformationYSystemsYinYGlobalYBusinessYToday
Y
1) WhichYofYtheYfollowingYisYnotYoneYofYtheYsixYstrategicYbusinessYobjectivesYofYinformati
onYsystems?
A) NewYproductsYandYservices
B) ImprovedYdecisionYmaking
C) CompetitiveYadvantage
D) ImprovedYemployeeYmorale
E) Survival
Answer:Y
Y
D
Difficulty:Y Challenging
AACSB:Y InformationYtechnology
LO:Y 1-
1:YHowYareYinformationYsystemsYtransformingYbusiness,YandYwhyYareYtheyYsoYessentialYforYrunni
ngYandYmanagingYaYbusinessYtoday?
2) Verizon'sYuseYofYaYweb-basedYdigitalYdashboardYtoYprovideYmanagersYwithYpreciseYreal-
timeYinformationYenabledYitYtoYimproveYwhichYofYtheYfollowing?
A) ComplianceYwithYregulations
B) ManagerialYdecisionYmaking
C) EfficiencyYinYcreationYofYnewYproducts
D) EmployeeYmorale
E) IntimacyYwithYitsYsupplier
sYAnswer:YB
Difficulty:Y Challenging
AACSB:Y InformationYtechnology
LO:Y 1-
1:YHowYareYinformationYsystemsYtransformingYbusiness,YandYwhyYareYtheyYsoYessentialYforYrunni
ngYandYmanagingYaYbusinessYtoday?
TestYBank PageY2
, TestYbankYforYmanagementYinformationYsystemsYmanagingYtheYdigitalYfirmY16thYeditionYbyYkennethYc
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3) WhichYofYtheYfollowingYmayYleadYtoYcompetitiveYadvantage?
1. NewYproducts,Yservices,YandYbusinessYmodels;
TestYBank PageY3
, TestYbankYforYmanagementYinformationYsystemsYmanagingYtheYdigitalYfirmY16thYeditionYbyYkennethYc
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2. ChargingYlessYforYsuperiorYproducts;
3. RespondingYtoYcustomersYinYrealYtime
A) 1Yonly
B) 1YandY2
C) 2YandY3
D) 1YandY3
E) 1,Y2,YandY
3YAnswer:Y E
Difficulty:YChallengingYAAC
SB:Y AnalyticalYthinking
LO:Y 1-
1:YHowYareYinformationYsystemsYtransformingYbusiness,YandYwhyYareYtheyYsoYessentialYforYrunni
ngYandYmanagingYaYbusinessYtoday?
4) AYfirmYthatYinvestsYinYanYinformationYsystemYbecauseYitYisYaYnecessityYofYdoingYbusinessYdo
esYsoYbecauseYitYisYseekingYtoYachieveYwhichYofYtheYfollowingYbusinessYobjectives?
A) OperationalYexcellence
B) ImprovedYdecisionYmaking
C) CompetitiveYadvantage
D) CustomerYintimacy
E) Survival
Answer:Y
Y
E
Difficulty:Y Moderate
AACSB:Y InformationYtechnology
LO:Y 1-
1:YHowYareYinformationYsystemsYtransformingYbusiness,YandYwhyYareYtheyYsoYessentialYforYrunni
ngYandYmanagingYaYbusinessYtoday?
5) TheYMandarinYOriental'sYuseYofYcomputerYsystemsYtoYkeepYtrackYofYguests'YpreferencesYisY
anYexampleYofYwhichYofYtheYfollowing?
A) ImprovedYflexibility
TestYBank PageY4