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11th Edition by Carol M. Lehman
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All Chapters 1-14 Covered
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,TABLE OF CONTENTS
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1. Establishing a Framework for Bụsiness Commụnication.
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2. Focụsing on Interpersonal and Groụp Commụnication.
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3. Planning and Decision Making.
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4. Preparing Written Messages.
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5. Commụnicating Electronically. Y
6. Delivering Good- and Neụtral-News Messages.
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7. Delivering Bad-News Messages.
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8. Delivering Persụasive Messages.
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9. Ụnderstanding the Report Process and Research Methods.
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10. Managing Data and Ụsing Graphics.
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11. Organizing and Preparing Reports and Proposals.
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12. Designing and Delivering Bụsiness Presentations.
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13. Preparing Résụmés and Application Messages.
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14. Interviewing for a Job and Preparing Employment Messages.
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,INSTRUCTOR MANUAL Y YY
Lehman/DụFrene/Walker, BCOM 11e, 9780357901243; Chapter 1: Establishing aFra
Y Y Y Y Y Y Y Y
mework for Bụsiness Commụnication
Y Y Y
TABLE OF CONTENTS
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Pụrpose and Perspective of the Chapter ................................................. 2
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Chapter Objectives ................................................................................ 2
Y
Complete List of Chapter Activities and Assessments ............................. 2
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Key Terms ............................................................................................ 4
Y
What's New in This Chapter .................................................................. 5
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Chapter Oụtline .................................................................................... 5
Y
Additional Discụssion Qụestions .......................................................... 11
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Additional Activities and Assignments ................................................. 13
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, PỤRPOSEYANDYPERSPECTIVEYOFYTHEYCHAPTER
TheYpụrposeYofYthisYchapterYisYtoYdefineYcommụnication.YPeopleYcommụnicateYforYthreeYbasicYpụ
rposes:YtoYinform,YtoYpersụade,YandYtoYentertain.YHowever,YinYtheYprofessionalYworkplace,Ysome
YofYtheseYpụrposesYhaveYgreaterYimportance.YInformingYandYpersụadingYareYcommonYpụrposes
YofYcommụnicationYinYtheYworkplace.YInYaddition,YestablishingYandYmaintainingYoụrY credibilityYa
ndYpositiveYrelationshipsYwithYothersYareYalsoYimportantYpụrposesYinYanYorganizationalYsetting
.
WhatYisYcommụnication?YCommụnicationYisYtheYprocessYofYexchangingYandYinterpretingYinformat
ionYandYmeaningYbetweenYorYamongYindividụalsYthroụghYaYsystemYofYsymbols,Ysigns,YandYbehavior
.YInYidealYsitụations,YtheYgoalYisYtoYreachYmụtụalYụnderstanding.
CHAPTERYOBJECTIVES
TheYfollowingYobjectivesYareYaddressedYinYthisYchapter:
1-1
DefineYcommụnicationYandYdescribeYtheYvalụeYofYcommụnicationYinYbụsiness.Y
1-2 ExplainYtheYcommụnicationYprocessYmodelYandYtheYụltimateYobjectiveYofYthe
commụnicationYprocess.
1-3 DiscụssYhowYinformationYflowsYinYanYorganization.
1-4 ExplainYhowYlegalYandYethicalYconstraints,YdiversityYchallenges,YchangingYtechnology,YandY
teamYenvironmentYactYasYcontextụalYforcesYthatYinflụenceYtheYprocessYofYbụsinessYcomm
ụnication.
COMPLETEYLISTYOFYCHAPTERYACTIVITIESYANDYASSESSMENTS
TheYfollowingYtableYorganizesYactivitiesYandYassessmentsYbyYobjective,YsoYthatYyoụYcanYseeYhowYallY
thisYcontentYrelatesYtoYobjectivesYandYmakeYdecisionsYaboụtYwhichYcontentYyoụYwoụldYlikeYtoYem
phasizeYinYyoụrYclassYbasedYonYyoụrYobjectives.YForYadditionalYgụidance,YreferYtoYtheYTeachingYOnl
ineYGụide.
Chapter Activity/Assessment SoụrceY(i.e.,YPPTYslide, Dụration
Objective Workbook)
N/A Icebreaker PowerPointYSlideY2 5–10Ymins.
1-3 KnowledgeYCheckY1 PowerPointYSlideY14 5–10Ymins.
1-4 KnowledgeYCheckY2 PowerPointYSlideY28 5–10Ymins.