ISC Acronyms Exam Questions and
Answers
FCC - ANSWER-Federal Communications Commission
FSI - ANSWER-Free Standing Insert
GRP - ANSWER-gross rating points
ISP - ANSWER-Internet Service Provider
KPI - ANSWER-Key Performance Indicator
LBM - ANSWER-location-based marketing
LTV - ANSWER-lifetime value
MMA - ANSWER-Mobile Marketing Association
MMS - ANSWER-Multimedia Messaging Service
NARB - ANSWER-National Advertising Review Board
NP Score - ANSWER-Net Promoter Score
PRSA - ANSWER-Public Relations Society of America
POP - ANSWER-point of purchase
POS - ANSWER-point of sale
PSA - ANSWER-public service announcement
RFP - ANSWER-Request for Proposal
RFM - ANSWER-recency, frequency, monetary
ROI - ANSWER-return on investment
PII - ANSWER-Personally Identifiable Information
QR code - ANSWER-Quick Response Code
RACE - ANSWER-reach, act, convert, engage
Answers
FCC - ANSWER-Federal Communications Commission
FSI - ANSWER-Free Standing Insert
GRP - ANSWER-gross rating points
ISP - ANSWER-Internet Service Provider
KPI - ANSWER-Key Performance Indicator
LBM - ANSWER-location-based marketing
LTV - ANSWER-lifetime value
MMA - ANSWER-Mobile Marketing Association
MMS - ANSWER-Multimedia Messaging Service
NARB - ANSWER-National Advertising Review Board
NP Score - ANSWER-Net Promoter Score
PRSA - ANSWER-Public Relations Society of America
POP - ANSWER-point of purchase
POS - ANSWER-point of sale
PSA - ANSWER-public service announcement
RFP - ANSWER-Request for Proposal
RFM - ANSWER-recency, frequency, monetary
ROI - ANSWER-return on investment
PII - ANSWER-Personally Identifiable Information
QR code - ANSWER-Quick Response Code
RACE - ANSWER-reach, act, convert, engage
