,TESTBANK FOR MKTG 6th Edition Principles of
Marketing, Canadian Edition Charles W. Lamb
Notes
1- The file is chapter after chapter.
2- We have shown you few pages sample.
3- The file contains all Appendix and Excel sheet
if it exists.
4- We have all what you need, we make update
at every time. There are many new editions
waiting you.
5- If you think you purchased the wrong file You
can contact us at every time, we can replace it
with true one.
Our email:
,Name: Class: Date:
Chapter 1 - An Introduction to Marketing
1. What does the term marketing refer to?
a. new product concepts and improvements
b. selling
c. advertising and promotional activities
d. understanding and focusing on customer needs
ANSWER: d
2. What is the definition of marketing?
a. understanding the needs and wants of the b. seeking to discover, investigate, create, and
consumer to deliver a promised offering announce value for customers and society as
a whole
c. developing the needs for the advertising d. developing the wants of a marketing firm’s
of a product or service to a consumer tools that will bring the product to market
ANSWER: b
3. Without marketing, which of the following does not exist?
a. product b. strategy
c. customer d. competition
ANSWER: c
4. What is marketing’s main focus?
a. a control system b. marketing products
c. understanding value d. profits
ANSWER: c
5. Which of the following best defines marketing?
a. creating processes within an organization
b. creating advertising and social media strategies
c. analyzing the market for the next big product or service
d. defining value in order to meet consumer needs
ANSWER: d
6. When did the AMA definition of delivering “value for customers, clients, partners, and society at
large” occur?
a. 1998 b. 2004
c. 2007 d. 2013
ANSWER: c
7. What is an important part of marketing as it relates to needs?
a. planning strategy b. customer management
c. engaging with the customer d. reciprocity
ANSWER: c
8. Which of the following best describes a highly desirable outcome of marketing?
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, Name: Class: Date:
Chapter 1 - An Introduction to Marketing
a. promotional activities b. personal selling
c. advertising d. customer satisfaction
ANSWER: d
9. The goal of marketing is summarized nicely by which of the following?
a. the customer b. the competition
c. the firms advertising d. the marketing concept
ANSWER: d
10. An organization that is focused on satisfying the customer’s current situation and helping to find
solutions is an adherence to which of the following?
a. needs b. the profit principle
c. the need to make money d. a desire to beat competition
ANSWER: a
11. Which statement best describes marketing?
a. It is more of a philosophy rather than an organization function.
b. It is focused on just selling goods, services, and/or ideas.
c. It rewards the seller and not the buyer of a transaction.
d. It focuses on delivering value and benefits to customers.
ANSWER: d
12. What is the primary goal when describing the history of marketing?
a. to criticize marketing practices
b. to establish a chronological timeline
c. to determine how marketing’s role has evolved
d. to emphasize misnomers and misinterpretations
ANSWER: c
13. According to the text, why is understanding the history of marketing considered beneficial?
a. to criticize contemporary marketing techniques
b. to address misconceptions and misinterpretations
c. to create a timeline of marketing events
d. to promote sordid marketing practices
ANSWER: b
14. What caution does the text give to readers regarding the eras of marketing?
a. There is no agreed-upon start and end date for b. Overlapping eras are intentional for
particular eras. confusion.
c. The naming of eras is irrelevant in marketing d. Eras are clearly defined without any
history. disagreements.
ANSWER: a
15. A criticism about the Era of Antecedents was a focus on meeting the needs of which group?
Copyright Cengage Learning. Powered by Cognero. Page 2
Marketing, Canadian Edition Charles W. Lamb
Notes
1- The file is chapter after chapter.
2- We have shown you few pages sample.
3- The file contains all Appendix and Excel sheet
if it exists.
4- We have all what you need, we make update
at every time. There are many new editions
waiting you.
5- If you think you purchased the wrong file You
can contact us at every time, we can replace it
with true one.
Our email:
,Name: Class: Date:
Chapter 1 - An Introduction to Marketing
1. What does the term marketing refer to?
a. new product concepts and improvements
b. selling
c. advertising and promotional activities
d. understanding and focusing on customer needs
ANSWER: d
2. What is the definition of marketing?
a. understanding the needs and wants of the b. seeking to discover, investigate, create, and
consumer to deliver a promised offering announce value for customers and society as
a whole
c. developing the needs for the advertising d. developing the wants of a marketing firm’s
of a product or service to a consumer tools that will bring the product to market
ANSWER: b
3. Without marketing, which of the following does not exist?
a. product b. strategy
c. customer d. competition
ANSWER: c
4. What is marketing’s main focus?
a. a control system b. marketing products
c. understanding value d. profits
ANSWER: c
5. Which of the following best defines marketing?
a. creating processes within an organization
b. creating advertising and social media strategies
c. analyzing the market for the next big product or service
d. defining value in order to meet consumer needs
ANSWER: d
6. When did the AMA definition of delivering “value for customers, clients, partners, and society at
large” occur?
a. 1998 b. 2004
c. 2007 d. 2013
ANSWER: c
7. What is an important part of marketing as it relates to needs?
a. planning strategy b. customer management
c. engaging with the customer d. reciprocity
ANSWER: c
8. Which of the following best describes a highly desirable outcome of marketing?
Copyright Cengage Learning. Powered by Cognero. Page 1
, Name: Class: Date:
Chapter 1 - An Introduction to Marketing
a. promotional activities b. personal selling
c. advertising d. customer satisfaction
ANSWER: d
9. The goal of marketing is summarized nicely by which of the following?
a. the customer b. the competition
c. the firms advertising d. the marketing concept
ANSWER: d
10. An organization that is focused on satisfying the customer’s current situation and helping to find
solutions is an adherence to which of the following?
a. needs b. the profit principle
c. the need to make money d. a desire to beat competition
ANSWER: a
11. Which statement best describes marketing?
a. It is more of a philosophy rather than an organization function.
b. It is focused on just selling goods, services, and/or ideas.
c. It rewards the seller and not the buyer of a transaction.
d. It focuses on delivering value and benefits to customers.
ANSWER: d
12. What is the primary goal when describing the history of marketing?
a. to criticize marketing practices
b. to establish a chronological timeline
c. to determine how marketing’s role has evolved
d. to emphasize misnomers and misinterpretations
ANSWER: c
13. According to the text, why is understanding the history of marketing considered beneficial?
a. to criticize contemporary marketing techniques
b. to address misconceptions and misinterpretations
c. to create a timeline of marketing events
d. to promote sordid marketing practices
ANSWER: b
14. What caution does the text give to readers regarding the eras of marketing?
a. There is no agreed-upon start and end date for b. Overlapping eras are intentional for
particular eras. confusion.
c. The naming of eras is irrelevant in marketing d. Eras are clearly defined without any
history. disagreements.
ANSWER: a
15. A criticism about the Era of Antecedents was a focus on meeting the needs of which group?
Copyright Cengage Learning. Powered by Cognero. Page 2
