COM3707 ASSIGNMENT 2 ( PART A
) SEMESTER 2 MEMO DUE DATE
25TH SEPTEMBER 2025
GUARANTEED DISTINCTION .
ALL QUESTIONS FULLY ANSWERED.
PART A MEDIA ETHICS.
Question 1
The term “media ethics” refers to acceptable and unacceptable behaviour or conduct in
media practice. Elaborate on the above statement by doing the following:
1.1 Describe, in your own words, what you think ethics and media ethics is about. Also
elaborate on the importance of ethics and how our daily behaviour is often determined by
it? (5)
What is Ethics?
FOR MORE ASSISTANCE WHATSAPP +254740539068
TUTOR2025 AT YOUR SERVICE.
, Ethics refers to the principles that govern a person's or group's behavior. It involves
distinguishing between right and wrong, guiding individuals in making decisions that align with
moral values. Ethics is essential in various fields, including business, medicine, and law, as it
helps maintain integrity and accountability. Ethics encompasses a set of principles, values, and
norms that provide guidance for human behavior and interactions, helping individuals and
communities distinguish between what is considered morally right or wrong, good or bad. It
serves as a basis for moral decision-making and includes concepts such as integrity, honesty,
fairness, respect for others, and responsibility, enabling positive and constructive interactions.1
What is Media Ethics?
Media ethics specifically pertains to the standards and principles that guide the conduct of media
professionals. This includes journalists, editors, and content creators. Media ethics addresses
issues such as:
Truthfulness: Ensuring accuracy in reporting and representation.
Fairness: Providing balanced perspectives and avoiding bias.
Accountability: Taking responsibility for the content produced.
Respect for Privacy: Balancing the public's right to know with individuals' rights to
privacy.
Media ethics is a branch of philosophy concerned with actions that are morally permissible and
those that are not. It assists media workers in determining what is right and how to choose the
best from several alternatives.2 Media ethics constructs the way we conduct our roles within the
context of mass communication, due to sets of principles and ethics within this industry. It
FOR MORE ASSISTANCE WHATSAPP +254740539068
TUTOR2025 AT YOUR SERVICE.
) SEMESTER 2 MEMO DUE DATE
25TH SEPTEMBER 2025
GUARANTEED DISTINCTION .
ALL QUESTIONS FULLY ANSWERED.
PART A MEDIA ETHICS.
Question 1
The term “media ethics” refers to acceptable and unacceptable behaviour or conduct in
media practice. Elaborate on the above statement by doing the following:
1.1 Describe, in your own words, what you think ethics and media ethics is about. Also
elaborate on the importance of ethics and how our daily behaviour is often determined by
it? (5)
What is Ethics?
FOR MORE ASSISTANCE WHATSAPP +254740539068
TUTOR2025 AT YOUR SERVICE.
, Ethics refers to the principles that govern a person's or group's behavior. It involves
distinguishing between right and wrong, guiding individuals in making decisions that align with
moral values. Ethics is essential in various fields, including business, medicine, and law, as it
helps maintain integrity and accountability. Ethics encompasses a set of principles, values, and
norms that provide guidance for human behavior and interactions, helping individuals and
communities distinguish between what is considered morally right or wrong, good or bad. It
serves as a basis for moral decision-making and includes concepts such as integrity, honesty,
fairness, respect for others, and responsibility, enabling positive and constructive interactions.1
What is Media Ethics?
Media ethics specifically pertains to the standards and principles that guide the conduct of media
professionals. This includes journalists, editors, and content creators. Media ethics addresses
issues such as:
Truthfulness: Ensuring accuracy in reporting and representation.
Fairness: Providing balanced perspectives and avoiding bias.
Accountability: Taking responsibility for the content produced.
Respect for Privacy: Balancing the public's right to know with individuals' rights to
privacy.
Media ethics is a branch of philosophy concerned with actions that are morally permissible and
those that are not. It assists media workers in determining what is right and how to choose the
best from several alternatives.2 Media ethics constructs the way we conduct our roles within the
context of mass communication, due to sets of principles and ethics within this industry. It
FOR MORE ASSISTANCE WHATSAPP +254740539068
TUTOR2025 AT YOUR SERVICE.
