mktg 201 byu quiz questions for final
Marketing creates, B. Profitability
communicates, and
delivers value to the firm's
chosen customers. This
enables the firm to attract
and keep customers.
Attracting and keeping
customers drive_______for
the
firm.
A. Priced
B. Profitability
C. Promotion
D. Product
E. Place
The path to profitability starts A. Understanding customers within the context of the marketing
with: environment
A. Understanding customers
within the context of the
marketing environment
B. Executing clever advertising
campaigns using digital
media
C. Reducing price for
disadvataged customers
D. Developing distribution
channels to reach a
variety of customers
E. Benchmarking and
then copying successful
competitors
,For every pair of Toms shoes D. Societal
purchased, the company
donates a pair of shoes to a
child in need. Which marketing
philosophy does Toms use?
A. Production
B. Sales
C. Market
D. Societal
E. Consumer
Marketing strategy A. Product, price, place, promotion
addresses a specific target
market with a cohesive
marketing mix of:
A. Product, price, place,
promotion
B. Product, price, promotion, profit
C. Positioning, performance,
potential, profitability
D. Price, place, people, promotion
E. Place, potential, product,
performance
How do I come up with a B. Ask, "What problems are people trying to solve.
killer product idea?"
A. Ask customers what they want
B. Ask, "What problems
are people trying to solve."
C. Ask, "How much money can I
make?"
D. Ask, "What are
the competitive
offerings?"
E. Ask, "Which
distribution channels offer
the most cost effective
solution?"
Nike, a $30 billion athletic A. Strength
footwear and apparel brand,
uses competencies and
abilities in product performance
and brand image to meet the
needs of its target markets.
This is an example of which part
of the SWOT analysis?
A. Strength
B. Weakness
,C. Opportunity
D. Threat
E. Option
When Unilever entered India D. Customization
with package goods (Sunsilk
Shampoo, Rexona Deodorant,
Vaseline), the company
changed the packaging and
pricing for many products to
adapt to Indian consumers.
This is an example of:
A. Standardization
B. Commoditization
C. Realization
D. Customization
E. Humanizing
, When The Clorox Company B. Licensing
purchased the right to
manufacture and sell
products under the Brita
name in the United States,
Clorox entered into a(n)
_____________________
agreement
with Brita GmbH.
A. Exporting
B. Licensing
C. Joint Venture
D. Foreign Direct Investment
E. Dyadic
The global marketing strategy A. Glocal
based on a standard platform
combined with some
modification for the market is
called:
A. Glocal
B. Global
C. International
D. Multinational
E. Multi-cultural
The overall attractiveness of C. Legal
a foreign market depends on
the risks and rewards of
conducting business in the
country of interest.
Inadequate protection of
intellectual property (IP) in a
number of developing
countries has caused some
U.S. companies to avoid certain
foreign markets because of
the_____________risk.
A. Competitive
B. Economic
C. Legal
D. Political
E. International
Marketing employs some of B. Cluster analysis
the most sophisticated
analytical methods used in
Marketing creates, B. Profitability
communicates, and
delivers value to the firm's
chosen customers. This
enables the firm to attract
and keep customers.
Attracting and keeping
customers drive_______for
the
firm.
A. Priced
B. Profitability
C. Promotion
D. Product
E. Place
The path to profitability starts A. Understanding customers within the context of the marketing
with: environment
A. Understanding customers
within the context of the
marketing environment
B. Executing clever advertising
campaigns using digital
media
C. Reducing price for
disadvataged customers
D. Developing distribution
channels to reach a
variety of customers
E. Benchmarking and
then copying successful
competitors
,For every pair of Toms shoes D. Societal
purchased, the company
donates a pair of shoes to a
child in need. Which marketing
philosophy does Toms use?
A. Production
B. Sales
C. Market
D. Societal
E. Consumer
Marketing strategy A. Product, price, place, promotion
addresses a specific target
market with a cohesive
marketing mix of:
A. Product, price, place,
promotion
B. Product, price, promotion, profit
C. Positioning, performance,
potential, profitability
D. Price, place, people, promotion
E. Place, potential, product,
performance
How do I come up with a B. Ask, "What problems are people trying to solve.
killer product idea?"
A. Ask customers what they want
B. Ask, "What problems
are people trying to solve."
C. Ask, "How much money can I
make?"
D. Ask, "What are
the competitive
offerings?"
E. Ask, "Which
distribution channels offer
the most cost effective
solution?"
Nike, a $30 billion athletic A. Strength
footwear and apparel brand,
uses competencies and
abilities in product performance
and brand image to meet the
needs of its target markets.
This is an example of which part
of the SWOT analysis?
A. Strength
B. Weakness
,C. Opportunity
D. Threat
E. Option
When Unilever entered India D. Customization
with package goods (Sunsilk
Shampoo, Rexona Deodorant,
Vaseline), the company
changed the packaging and
pricing for many products to
adapt to Indian consumers.
This is an example of:
A. Standardization
B. Commoditization
C. Realization
D. Customization
E. Humanizing
, When The Clorox Company B. Licensing
purchased the right to
manufacture and sell
products under the Brita
name in the United States,
Clorox entered into a(n)
_____________________
agreement
with Brita GmbH.
A. Exporting
B. Licensing
C. Joint Venture
D. Foreign Direct Investment
E. Dyadic
The global marketing strategy A. Glocal
based on a standard platform
combined with some
modification for the market is
called:
A. Glocal
B. Global
C. International
D. Multinational
E. Multi-cultural
The overall attractiveness of C. Legal
a foreign market depends on
the risks and rewards of
conducting business in the
country of interest.
Inadequate protection of
intellectual property (IP) in a
number of developing
countries has caused some
U.S. companies to avoid certain
foreign markets because of
the_____________risk.
A. Competitive
B. Economic
C. Legal
D. Political
E. International
Marketing employs some of B. Cluster analysis
the most sophisticated
analytical methods used in
