Marketing 201: BYU Exam 1
In 1996, McDonald's Dog - See Three levels of Strategy
launched the Arch Deluxe
with a $100 million ad
campaign. It was similar to
McDonald's Quarter Pounder
but with a different bun,
peppered bacon, and a
mustard-mayonnaise sauce.
The burger was meant to be
the leadoff product in a line
of new adult-themed menu
items. However, it was
discontinued after failing to
become popular.
McDonald's dropped the Arch
Deluxe because the burger
was which of the following?
dog
cash cow
question
mark star
pig
Which of the following is a way B - address unaddressed customer pain
to "chase customers, not
competitors"?
a. Use direct marketing technique.
b. Address unaddressed customer
pain.
c. Undercut competitor pricing.
d. Offer the same features
as "Goliath" competitors.
e. a and b.
,Apple has created a new Diversification
product, the iRobot, a robot
that can perform tasks such as
house cleaning, cooking,
and babysitting. Since the
product resonates with a
different market than the
rest of Apple's products,
what quadrant of the
product-market expansion
matrix would the iRobot fall
into?
- market development
- market penetration
- product and market
development
- product expansion
- diversification
In 2009, Walmart started a Societal orientation
new eco- friendly marketing
campaign focusing on more
environmentally friendly
products. This is example of
what type of marketing
philosophy?
- sales orientation
- environment orientation
- market orientation
- production orientation
- societal orientation
Clorox has often been used Market Penetration
to clean bathrooms and get
white laundry whiter. In recent
commercials, Clorox has
been advertising to those
same users that you can use
Clorox to disinfect toys and
dog bowls. Clorox is using
these ads in an attempt for
- market development.
- market penetration.
- market identification.
- diversification.
- product development.
Segway had problems selling Segway had the wrong target market
,its futuristic scooter
because
it was overpriced.
- it didn't relieve customer pain.
- the product didn't meet
customer expectations.
- Segway had the wrong target
market.
- none of the above.
Marketing strategy product, price, promotion, place
addresses a specific target
market with a cohesive
marketing mix of which of
the following?
- product, price, promotion,
positioning
- product, price, promotion, profit
- product, price, promotion,
people
- product, price, promotion, place
, Venture capitalists make A product idea that is completely new to the market
their livings by deciding on
which promising new
products to invest in. They
look at the revenue model to
determine if they should
invest or not.
Marketers as well should look
at this first. Which of the
following is not part of a
good revenue model?
- a management team that has
a history of turning a profit
- a product idea that is
completely new to the
market
- a product that will be
competing in a market
generating hundreds of
millions of dollars in
revenue
- a product that demands
a price far exceeding its
cost
Google Inc. decided last year Diversification
to enter the computer tablet
market. Google's new
product, the Nexus 7, was the
first device to run Android 4.1.
Which strategy did Google use
to launch this new product?
- market development
- diversification
- product development
- market penetration
For every pair of Toms shoes Societal Orientation
purchased, the firm donates a
pair of shoes to a child in need
in another country. Which
marketing philosophy does
Toms use?
- societal orientation
- product orientation
In 1996, McDonald's Dog - See Three levels of Strategy
launched the Arch Deluxe
with a $100 million ad
campaign. It was similar to
McDonald's Quarter Pounder
but with a different bun,
peppered bacon, and a
mustard-mayonnaise sauce.
The burger was meant to be
the leadoff product in a line
of new adult-themed menu
items. However, it was
discontinued after failing to
become popular.
McDonald's dropped the Arch
Deluxe because the burger
was which of the following?
dog
cash cow
question
mark star
pig
Which of the following is a way B - address unaddressed customer pain
to "chase customers, not
competitors"?
a. Use direct marketing technique.
b. Address unaddressed customer
pain.
c. Undercut competitor pricing.
d. Offer the same features
as "Goliath" competitors.
e. a and b.
,Apple has created a new Diversification
product, the iRobot, a robot
that can perform tasks such as
house cleaning, cooking,
and babysitting. Since the
product resonates with a
different market than the
rest of Apple's products,
what quadrant of the
product-market expansion
matrix would the iRobot fall
into?
- market development
- market penetration
- product and market
development
- product expansion
- diversification
In 2009, Walmart started a Societal orientation
new eco- friendly marketing
campaign focusing on more
environmentally friendly
products. This is example of
what type of marketing
philosophy?
- sales orientation
- environment orientation
- market orientation
- production orientation
- societal orientation
Clorox has often been used Market Penetration
to clean bathrooms and get
white laundry whiter. In recent
commercials, Clorox has
been advertising to those
same users that you can use
Clorox to disinfect toys and
dog bowls. Clorox is using
these ads in an attempt for
- market development.
- market penetration.
- market identification.
- diversification.
- product development.
Segway had problems selling Segway had the wrong target market
,its futuristic scooter
because
it was overpriced.
- it didn't relieve customer pain.
- the product didn't meet
customer expectations.
- Segway had the wrong target
market.
- none of the above.
Marketing strategy product, price, promotion, place
addresses a specific target
market with a cohesive
marketing mix of which of
the following?
- product, price, promotion,
positioning
- product, price, promotion, profit
- product, price, promotion,
people
- product, price, promotion, place
, Venture capitalists make A product idea that is completely new to the market
their livings by deciding on
which promising new
products to invest in. They
look at the revenue model to
determine if they should
invest or not.
Marketers as well should look
at this first. Which of the
following is not part of a
good revenue model?
- a management team that has
a history of turning a profit
- a product idea that is
completely new to the
market
- a product that will be
competing in a market
generating hundreds of
millions of dollars in
revenue
- a product that demands
a price far exceeding its
cost
Google Inc. decided last year Diversification
to enter the computer tablet
market. Google's new
product, the Nexus 7, was the
first device to run Android 4.1.
Which strategy did Google use
to launch this new product?
- market development
- diversification
- product development
- market penetration
For every pair of Toms shoes Societal Orientation
purchased, the firm donates a
pair of shoes to a child in need
in another country. Which
marketing philosophy does
Toms use?
- societal orientation
- product orientation
