HRAD 4163 - Hospitality MKTG
Final
1. Which of the following NOT a function of the distribution channel?: Linking
2. All of the following are considered marketing intermediaries except:: Inde- pendent contractors
3. The first step in selecting a location for a hotel is:: Understanding the target market of the company
4. Which of the following is the least expensive distribution channel for a hotel room?: Brand.com
5. A consists of producers, wholesalers, and retailers acting as a unified system.: Vertical
Marketing System
6. Using sales representatives offers controls than building your own sales force.:
Less
7. The first stage of the promotion process is:: Identifying the target audience
8. In the buyer readiness process, the state that immediately precedes pur- chases is:: Conviction
9. The type of message appeal that relates to an audience's self-interest is:: Rational
10.The most logical method of setting the promotion budget is the:: Objective and task method
11.The method of promotion budgeting views sales as the cause of promotion rather than as the
result.: Percentage of sales
12.The promotional tool that rewards customers for a quick, short-term re- sponse is:: Sales promotions
1/
9
, HRAD 4163 - Hospitality MKTG
Final
13. advertising is used when introducing a new product.: Informative
14. is a measure of the percentage of people in the target market who are exposed to an ad campaign
over a period of time.: Reach
15.Viral marketing messages have a higher chance of being open because they come from a .: Friend
16.Which of the following does not comprise a promotion mix?: Viral marketing
17.Which of the following is not an example of a sales promotion?: Personal selling
18.Which of the following is not an example of direct marketing?: TV Adver- tisement
19. advertising is used for mature products.: Reminder
20.The best measure used in evaluating the success of public relations is to:: Determine the effect on sales and
profit
21.Public relations campaigns can contribute to all but which of the following objectives?: Replace most other
promotion costs
22. covers internal and external communications and promotes under- standing of the organization.:
Corporate communication
2/
9
Final
1. Which of the following NOT a function of the distribution channel?: Linking
2. All of the following are considered marketing intermediaries except:: Inde- pendent contractors
3. The first step in selecting a location for a hotel is:: Understanding the target market of the company
4. Which of the following is the least expensive distribution channel for a hotel room?: Brand.com
5. A consists of producers, wholesalers, and retailers acting as a unified system.: Vertical
Marketing System
6. Using sales representatives offers controls than building your own sales force.:
Less
7. The first stage of the promotion process is:: Identifying the target audience
8. In the buyer readiness process, the state that immediately precedes pur- chases is:: Conviction
9. The type of message appeal that relates to an audience's self-interest is:: Rational
10.The most logical method of setting the promotion budget is the:: Objective and task method
11.The method of promotion budgeting views sales as the cause of promotion rather than as the
result.: Percentage of sales
12.The promotional tool that rewards customers for a quick, short-term re- sponse is:: Sales promotions
1/
9
, HRAD 4163 - Hospitality MKTG
Final
13. advertising is used when introducing a new product.: Informative
14. is a measure of the percentage of people in the target market who are exposed to an ad campaign
over a period of time.: Reach
15.Viral marketing messages have a higher chance of being open because they come from a .: Friend
16.Which of the following does not comprise a promotion mix?: Viral marketing
17.Which of the following is not an example of a sales promotion?: Personal selling
18.Which of the following is not an example of direct marketing?: TV Adver- tisement
19. advertising is used for mature products.: Reminder
20.The best measure used in evaluating the success of public relations is to:: Determine the effect on sales and
profit
21.Public relations campaigns can contribute to all but which of the following objectives?: Replace most other
promotion costs
22. covers internal and external communications and promotes under- standing of the organization.:
Corporate communication
2/
9
